Join Gwen Vargo, Director of Reader Revenue for American Press Institute, as she shares digital subscriber retention practices among publishers in New England compared to nationally to discover which tactics and strategies are being used most frequently.
By attending you will learn:
– Innovative ways other publishers are using to engage and retain subscribers, members, and donors
– How to use email surveys to collect information about your audiences
– How to reduce involuntary churn caused by credit card expirations that don’t require new systems or software
– How to incorporate win-back campaigns into your retention strategy
– How introductory discounts could affect retention negatively
Vargo works directly with API’s partner news organizations to understand the path audiences take to subscription; gathers and spreads best practices; leads research efforts; and helps API’s partners develop innovative approaches to generating subscriptions through understanding audience data, marketing, communication, and content. She specializes in helping media companies develop new models for user revenue, drawing on lessons she has learned over more than 20 years in audience development and marketing.
Registration is open for this free program, which will take place live from:
11:00 am to 12:00 pm EDT on Thursday, August 19, 2021.
When you register you will be prompted to log in to your NENPA member community account or to create a free one if you don’t have one already. If you have any problems registering please contact Tara Cleary at t.cleary@nenpa.com.