Get started with AI in media sales. Learn simple tools, quick wins, and how to boost efficiency, outreach, and results—no expertise needed.
Artificial intelligence is rapidly reshaping the way sales teams operate—and for media organizations, the opportunity is both exciting and overwhelming. If you’ve been wondering where to begin, this session is designed for you.
In this practical, approachable NENPA University webinar, we’ll break down what AI actually means for media sales teams today and how you can start using it right away—without needing to be an expert. We’ll explore the current state of AI adoption among small- to mid-sized organizations and share real-world ways sales teams are beginning to integrate AI into their workflows.
You’ll learn the top four ways AI can support your sales efforts, from improving communication and efficiency to increasing both the quality and quantity of your outreach. We’ll also introduce seven accessible AI tools that can deliver quick wins and measurable ROI, helping you build momentum without overcomplicating your process.
Beyond tools, we’ll focus on strategy—how to start small, scale thoughtfully, and position AI as a teammate rather than a replacement. We’ll also touch on the importance of internal alignment, including building team buy-in, establishing clear policies around AI use, and navigating considerations like ethics and data privacy.
This session is not about having all the answers—it’s about helping you take the first step. Whether you’re AI-curious or ready to experiment, you’ll leave with a clearer understanding of how to begin integrating AI into your media sales approach with confidence.
Jeff Gallop and David Buonfiglio will help you take your first steps with AI in media sales or teach you something you may not have known.