Join NENPA University and Kenny Katzgrau, publisher of RedBankGreen and creator of Broadstreet, for an in-depth, hands-on workshop designed to help you create powerful media kits that drive real results. This session will walk you through the essential elements of a high-impact media kit and how to present your audience and value to advertisers in the most compelling way possible.
In this workshop, you’ll learn:
- The 7 must-have elements of any successful media kit, from audience data to case studies
- How to differentiate your publication in a crowded marketplace
- The power of storytelling in sales materials
- How to use design principles to make your media kit stand out
- Tips for using Google Slides to create a polished, professional presentation
- Real-world examples from successful publishers
- How to transform your media kit into a lead conversion tool that drives revenue
Plus, all attendees will receive a ready-to-use Google Slides template to jumpstart their own media kit redesign.
Don’t miss this opportunity to learn directly from one of the industry’s leading voices in digital advertising. Reserve your spot today and start converting more leads into long-term clients.
About Our Speaker
Kenny Katzgrau is the Publisher of RedBankGreen and creator of Broadstreet, a company and ad manager that recently won the Local Media Association’s Best R&D Partner. Once an engineer at Mozilla and Yahoo, he fell into publishing, learned to sell, and took up the torch of helping RedBankGreen, an 18-year-old hyperlocal news outlet, stand for 100 years. He’s here to make sure other publishers stand for 100 years too — and the first step is taking marketing budgets back from Facebook and Google.
Who Should Attend: This workshop is ideal for publishers, ad and revenue directors, sales managers, editors, content directors, and advertising representatives looking to enhance their media kits, boost ad revenue, and effectively communicate their publication’s value to potential advertisers.
Cost: Free to Press Association Members, $15 for Non-members, $45 for Non-member Group (4 or more)