This session will walk you through strategies and frameworks to help you build stronger collaborations with trusted messengers, influencers, and community partners. You’ll come away with actionable ideas and exercises you can adapt to your own newsroom.
Led by Liz Worthington — Director of Product Strategy at the American Press Institute and a former journalist and editor with nearly two decades of experience — this session is designed for publishers and journalists who want to strengthen their local impact by working more effectively with the people and networks their audiences already trust.
You will learn who trusted messengers really are, how to structure high-performing teams around collaboration, and how to apply creative thinking tools and frameworks developed through API’s Influencer Learning Cohort.