How Metrics Can Guide Reporting and Revenue

This free Local Media Association session will showcase how to use audience data to make smart editorial and business decisions. We’ll show how local editors and publishers can leverage data tools to boost engagement, improve coverage, and increase advertiser ROI.

Key Takeaways:

– Using analytics to align coverage with community interest
– How data drives newsletter performance and local ad campaigns
– Best practices for training small publishers to make metrics actionable
– Real-world examples of turning data insights into growth