In this essential workshop, discover the transformative power of Google Analytics 4 (GA4) and how it redefines digital measurement for news organizations. We will delve into what truly sets GA4 apart from previous analytics platforms, exploring its event-based data model and integrated approach to understanding user behavior across different platforms and devices.
Participants will gain a clear understanding of how measurement works in GA4, moving beyond traditional page views to focus on more meaningful user engagement metrics. Through practical strategies and real-world examples, you will learn how to leverage GA4’s full potential to identify trends, optimize content, enhance reader engagement, and ultimately drive your news organization forward in today’s dynamic digital landscape. This session will equip you with the knowledge and actionable insights to make data-driven decisions that foster growth and sustainability.
Note this session will not be recorded. So please plan to attend at the session date and time.
Presented by Iain Christie
With 20 years of experience in digital marketing, publishing, and tech, Iain Christie is now a Business Analyst for the Google News Initiative. Since spring 2022, he has instructed publishers in North America on leveraging Google tools for business sustainability, growing audience engagement, strengthening reader/advertising revenue, and leveraging the potential of AI.