From Global Ads to Local Impact: How Publishers Use AI to Win Back the SMB Market

    When:
    July 9, 2025 @ 12:00 pm – 1:00 pm
    2025-07-09T12:00:00-04:00
    2025-07-09T13:00:00-04:00
    Cost:
    Free

    For too long, Big Tech favored Big Advertisers — filling valuable publisher inventory with low-CPM, low-relevance national ads. But AI is changing that.

    In this free Local Media Association webinar, we’ll explore how leading publishers are reclaiming digital advertising by using AI to build highly relevant, high-performing campaigns for small and medium-sized businesses in their local markets — at scale.

    You’ll learn how more than 100 publishers are:

    • Creating spec ads at scale to open doors with new advertisers
    • Crawling local businesses for real-time sales triggers and smarter outreach
    • Making every ad cross-device and full-reach — without added complexity
    • Building high-quality local business profiles that drive attention and SEO
    • Proving value with visual dashboards that go beyond clicks

    Whether you’re a CRO, revenue leader, or digital ad ops manager, this webinar will share actionable strategies that are already generating results — and show how AI can make local advertising profitable again.

    July 9 | 12:00 PM EST

    Register here

    Don’t miss this session with Farris and Christian from Smartico — and get inspired to rethink what’s possible with your local ad business.