Join NENPA University and Kenny Katzgrau, publisher of RedBankGreen and creator of Broadstreet, for an in-depth, hands-on workshop designed to help you create powerful media kits that drive real results. This session will walk you through the essential elements of a high-impact media kit and how to present your audience and value to advertisers in the most compelling way possible.
In this workshop, you’ll learn:
- The 7 must-have elements of any successful media kit, from audience data to case studies
- How to differentiate your publication in a crowded marketplace
- The power of storytelling in sales materials
- How to use design principles to make your media kit stand out
- Tips for using Google Slides to create a polished, professional presentation
- Real-world examples from successful publishers
- How to transform your media kit into a lead conversion tool that drives revenue
Plus, all attendees will receive a ready-to-use Google Slides template to jumpstart their own media kit redesign.
Don’t miss this opportunity to learn directly from one of the industry’s leading voices in digital advertising. Reserve your spot today and start converting more leads into long-term clients.
About Our Speaker
Kenny Katzgrau is the Publisher of RedBankGreen and creator of Broadstreet, a company and ad manager that recently won the Local Media Association’s Best R&D Partner. Once an engineer at Mozilla and Yahoo, he fell into publishing, learned to sell, and took up the torch of helping RedBankGreen, an 18-year-old hyperlocal news outlet, stand for 100 years. He’s here to make sure other publishers stand for 100 years too — and the first step is taking marketing budgets back from Facebook and Google.
Who Should Attend: This workshop is ideal for publishers, ad and revenue directors, sales managers, editors, content directors, and advertising representatives looking to enhance their media kits, boost ad revenue, and effectively communicate their publication’s value to potential advertisers.
Cost: Free to Press Association Members, $15 for Non-members, $45 for Non-member Group (4 or more)
Join the Center for Democracy & Technology and The Leadership Conference’s Center for Civil Rights and Technology for a webinar on Immigration, DOGE, and Data Privacy. This is the second event we are hosting related to DOGE and privacy and follows our recently-released Immigration, DOGE, and Data Privacy explainer. This discussion will focus on:
- The types of administrative data held by federal agencies and how this information is being repurposed for immigration-related efforts;
- The legal protections of federal administrative data and law enforcement exceptions; and
- The impacts of government data access and use on immigrants and society and related unanswered questions.
This event and our collaborative resource supports ongoing efforts from both organizations to track this rapidly evolving issue and unpack implications for privacy and civil liberties, including the potential violations of federal privacy protections and the negative impacts to millions of people.
In a time when data leaks are both more prevalent and more complex than ever, how can journalists navigate the ethical, technical, and security challenges of leak-based reporting? From source protection in an era of surveillance to verifying authenticity in the face of AI-generated disinformation, panelists Mark MacGann, Paul Radu, and Sandrine Rigaud will offer concrete strategies to equip journalists with the tools they need to navigate leaks with integrity, rigor, and security. The webinar will be moderated by Robert Libetti and is co-sponsored by The Journalist’s Resource.
Moderator:
Robert Libetti is a journalist and filmmaker who was part of the 2025 Nieman class at Harvard. He created and led the visual investigations and documentary team at the Wall Street Journal.
Panelists:
Mark MacGann has thirty years’ experience at the nexus of business and government, having served in global senior executive and management roles for some of the world’s most successful corporations (Uber, NYSE, VEON, Nokia). Until recently, he served as a United Nations Commissioner for Sustainable Development.
Paul Radu is Co-Founder and Head of Innovation at OCCRP. He founded the organization in 2007 with Drew Sullivan. He leads OCCRP’s major investigative projects, scopes regional expansion, and develops new strategies and technology to expose organized crime and corruption across borders.
Sandrine Rigaud is a French investigative journalist and filmmaker who was part of the 2025 Nieman class at Harvard. She most recently served as editor-in-chief of Forbidden Stories, a global network of journalists pursuing the work of silenced journalists.
Instructor: Sarah Guernelli – WPRI 12
Sarah Guernelli joined 12 News team in April 2021 as a Target 12 producer and reporter. Before joining 12 News, Sarah was the weekend anchor and weekday reporter for Western Mass News in Springfield, Massachusetts. During her time there, she covered a wide variety of stories, including the B-17 crash at Bradly International Airport and the coronavirus outbreak at the Holyoke Soldiers’ Home. Sarah started off her career as a writer for Channel 7 news in Boston, while also working as a part-time reporter at WMCT-TV in Marlboro, Mass. She is a proud graduate of Worcester State University.
We’ve heard from a lot of people who are struggling to manage the current political turmoil and unpredictability.
And we know that fear can lead to all manner of dysfunctional conflict.
To help, we’re holding a free webinar about living (and working and managing others) in times of fear and uncertainty.
We’ll be joined by Prof. Kate Sweeny, who studies how people cope with uncertainty and worry at the University of California, Riverside.
This webinar is free (but you must register). Please click on the link to sign up. See you soon!
Join the USC Annenberg Center for Health Journalism for a free webinar to survey the dramatic changes to health equity programs under Trump, discuss potential outcomes for health systems, and identify reporting opportunities for relaying the human impacts of these abrupt shifts.
National headlines say it all: Canceled or paused federal funding. Vanishing research and data. Slowed support for vital services. The stripping of fundamental civil rights. The LGBTQ+ community is under attack in actions being taken by local governments, businesses, Congress, and the White House.
At stake are the daily lives of millions of individuals who live, work, and play in communities across the country, some with limited access to reliable local news media. So, how can journalists bridge the gap between policy and local impact in meaningful ways for their audiences?
Join the National Press Club Journalism Institute during Pride Month for a free, timely panel discussion on localizing Pride for communities nationwide. Experienced journalists will discuss the storytelling strategies needed to cultivate trusted community sources, navigate sensitive topics, and cover the experiences of LGBTQ+ Americans with depth and accuracy.
Speakers include: Bill Canacci, regional features editor for Asbury Park Press/Gannett NJ; Jacob Reyes, GLAAD news coordinator and Texas Latino Pride vice president; Kathryn Varn, Tampa Bay reporter at Axios; and Kevin Naff, co-owner and editor of the Washington Blade.
While ChatGPT has captured much of the spotlight, it’s only one piece of a rapidly evolving AI ecosystem. In this session, we’ll explore practical, forward-thinking ways media organizations and businesses can integrate AI into their workflows — from content tagging and personalization to image generation, data analysis, automation, and more. We’ll share real-world use cases, tools to consider, and how to think strategically about AI adoption that goes deeper than chat.
Presenter: David Arkin and Tara Jones, David Arkin Consulting
Join Trusting News for a free, one-hour interactive training on how to get on the record about the goals and values that guide your coverage of democracy, civic life, and public institutions.
Whether you’re reporting on local government, civic engagement, or community solutions, a public-facing mission statement can help explain your newsroom’s values and build trust with your audience. You’ll also learn how to create a user-friendly FAQ page that answers common questions and reinforces your editorial transparency.
This session kicks off the Advancing Democracy webinar series, hosted in partnership with the Solutions Journalism Network, Hearken, Trusting News and Good Conflict. The series explores core practices that strengthen trust in journalism, including transparency, meaningful audience engagement, solutions reporting, and constructive approaches to conflict.
Go to Advancing-Democracy.org to see our full menu of resources and support and to sign up for updates.
Months of reporting. Mountains of notes. Drives of databases. Now what?
Shaping a months-long investigation or long-form narrative centered on public health can be tough, especially with a trove of important material.
Join the National Press Club Journalism Institute to learn how to find focus and harness your narrative. We’ll share tips for organization, editing yourself, and finding clarity.
This program is part of the Institute’s inaugural Public Health Reporting Fellowship, funded by the Common Health Coalition. It’s being opened to the public at no cost.