Calendar Of Events

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Feb
25
Wed
2026 BABJ Black History Month Virtual Event
Feb 25 @ 7:00 pm – 8:00 pm

Massachusetts has the oldest statewide probation system in the country. In November 2023, Pamerson Ifill became the first Black person appointed to lead the Massachusetts Probation Service.

Join BABJ for an important conversation about his historic role in the criminal justice system, the changes he has implemented in his first two years, and his vision for the future of probation in Massachusetts.

The discussion will be moderated by BABJ’s Melanie Morris, host of the “Yellow Jacket Lady” podcast.

📅 Wednesday, February 25
🕖 7:00 p.m. (ET)
💻 Zoom (link will be emailed the day before the event)

Please RSVP here to receive the Zoom link.

Feb
26
Thu
Poynter Beat Academy: The midterms, data and America’s safety net
Feb 26 @ 1:00 pm – 2:00 pm

The GOP’s signature budget bill — OBBBA — cut taxes but also safety net programs, particularly SNAP and Medicaid. Learn to track how new work requirements affect your community with county and state-level data. Join Poynter Beat Academy for a webinar on Feb. 26 at 1 p.m. ET to get localized story ideas that explore where data makes a difference and boost your midterm coverage. Webinar offered free of charge thanks to the support of The Joyce Foundation.

Learning Outcomes

  • Quantify SNAP and Medicaid impacts in your coverage area.
  • Transform abstract policy into tangible effects on local communities.
  • Navigate America’s Essential Data web tool to discover story ideas.
  • Grasp how data sets contribute to everyday challenges in business and consumer life.
  • Name withdrawn or degraded federal data sets and describe the local consequences.
  • Identify data loss workarounds where they exist.
Mar
5
Thu
Beyond Traditional Advertising: How Branded Content & Promotions Drive Real Revenue
Mar 5 @ 1:00 pm – 2:00 pm

Traditional advertising may get impressions, but promotions win on engagement and truly measurable results for your advertisers. Pairing interactive promotions with branded content creates high‑value audience engagement that translates into leads, richer audience data, and repeatable revenue.

We’ll explore why advertisers are shifting budgets toward interactive experiences—sweepstakes, quizzes, native storytelling—and how you can turn these formats into recurring revenue streams. We’ll break down campaign ideas, real-world success stories, and strategies to boost advertiser ROI, deliver measurable results, and grow your advertising revenue.