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Pandemic no excuse for lazy reporting

Editors and reporters are facing some of their biggest challenges in gathering news during the pandemic. Access to everyday sources is increasingly limited with no relief on the horizon.

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Journalism Primer: A Guide to Community News Coverage,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.

Reporters no longer can walk into offices unannounced, and appointments are restricted. Remote work remains the norm at many places.

And don’t expect immediate responses to phone calls. Individuals are often consumed by Zoom meetings as the new norm for communications.

Logistics are demanding enough to connect with your regular corps of newsmakers. Then consider everyday readers – the local names and faces who provide so many distinctive stories – who may be approached by a reporter for the first time. They are likely more hesitant – at least extra cautious – as they protect personal health.

Solid reporting still can be done during these extraordinary times, but it takes extra effort. Small and large newspapers are generating excellent stories not only on the pandemic but also on the everyday churn of news.

At the same time, it’s disheartening to see those newsrooms that have taken the shortcuts, all to the detriment of substantive content.

  • Residents object to a proposal under consideration by a school board. The reporter, watching a TV broadcast of the meeting, quotes the speakers but fails to identify them.  
  • The primary election determines which candidates for local offices will advance to the general election. Winners are reported – but no vote totals and no apparent attempt to get comments from any of the winners or losers.
  • Three longtime city employees retire, representing nearly 100 years of service. The communications director is the sole source for the story, which is basically a brief bio of each employee. 
  • Any number of announcements from new sports coaches to political candidacies to community initiatives are handled by press releases only – no conversation with a reporter. 
  • A major employer reopens after being shut down during the pandemic. The story recites what is on the company’s website.

Navigating the pandemic unfortunately has resulted in far too many single-source stories without the benefit of Q&A by reporters. Press releases are published verbatim. Questions are posed, and responses returned via email or text message. Government actions are reported, but there is no follow-up on how decisions affect residents and businesses.

Reporting indeed demands additional effort during the pandemic. It also takes more planning as contacting individuals often requires multiple inquiries.

So take the extra steps. Connect via Zoom or telephone. Zoom offers reporters the option to record and post video of their interviews. Also, digital recording via Zoom offers automatic transcription so reporters can use bits and pieces for tweets, Facebook and other social media, and video clips for YouTube. Meet face to face, wearing a mask and practicing social distancing. In-person interviews allow reporters to describe the environment and elaborate on details that distinguish feature stories.

At minimum, reporters need to be honest and transparent with readers. Let them know the nature of the “interviews” – whether information is gathered by an exchange of emails or text messages, participation in a virtual event, or watching a broadcast.

And don’t forget the long-term impact of lackadaisical reporting. Sources will become accustomed to “feeding” stories word-for-word to reporters and may well be more reluctant to engage in an interview. 

I remain a firm believer that local newspapers have an edge in the fractured media landscape by being the premier clearinghouse of information in your communities. Your newspaper family represents a valuable, collective set of eyes and ears. But you must use those resources to remain the go-to source for news and advertising.

Consider this event that caught the attention of an entire town and was reported in media across the state.

A speeding vehicle crashed into a historic building causing extensive damage to the business and upstairs apartments. The building was immediately condemned until next steps were determined. Onlookers streamed to the site; roads were closed.

The post went up on the newspaper’s website. The report included comments from an eye witness to the crash, but otherwise relied solely on press releases.

Two days later, the same two stories appeared verbatim in the print edition. Still no interview with the business owner, the employees present when the accident occurred, or the upstairs tenants who felt the building shake. No identification of the displaced residents or information about assistance for temporary shelter. No mention of fundraising efforts or accompanying contact information. No initial dollar estimate of the damage. The fundamental 5Ws and H of all stories were nonexistent in the report.

For other aggressive reporters, what is the tool you’ll use for your live channel? When a story breaks, how fast can you be there live and broadcast in real time? Do you have a URL set up, and do your readers know about it?

Then consider other missed opportunities for the newspaper to shine in its coverage and distinguish itself from competing media. Connect with the building inspector and an engineer to offer perspective on how such a crash resulted in such extensive damage. Chronicle the origins and tenants of the building, one of the more historic structures in the downtown. Work with city officials to videotape the damage and post it on the website. You can add to the list.

Newspapers across the country are fighting for their survival due to economic repercussions of COVID-19. Circumstances have prompted editors and publishers to regularly promote the message: “We’re here 24/7 reporting on the stories in your community.”

Such pronouncements are only as persuasive as the supporting evidence.

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Fund for Black Journalism Will Support Black-Owned Media Outlets

Ten Black-owned media organizations have joined forces with the Local Media Association (LMA) to launch the Fund for Black Journalism, an initiative to reimagine and support the Black press. The campaign can be found at givebutter.com/journalismfundblacknewspapers. The goal is to raise $25 million over the course of three years. At press time, it has raised $112,175.

These funds will be invested in shared services, technology, staff investment and Black news entrepreneurship. News outlets will be able to access resources like researchers that will be hired with the fund, and they will also receive stipends on a regular basis.

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RJI now accepting applications for the 15th fellowship class of innovators

The Donald W. Reynolds Journalism Institute is now accepting 2021-22 RJI Fellowship applications from individuals or organizations with an innovative journalism project idea that could also benefit the industry.

Potential project ideas could include devising new strategies or models to solve a problem, building new tools, creating a prototype, or advancing a prototype, so it’s ready to launch.

This year’s fellowship projects address the increasing challenges in covering climate change, unpublishing, harassment of marginalized journalists and more.

RJI will be hosting its 15th class of fellows in 2021–22. Applications are due Dec. 18, 2020.

Since launching in 2004, the fellowship program has hosted a wide variety of entrepreneurs and innovators that have come from different backgrounds including large legacy newsrooms and small nonprofits.

“Our fellows are trailblazers, creative thinkers, determined doers and great partners,” says Randy Picht, RJI’s executive director. “If that sounds like you, then it’s time to apply.”

RJI’s eight-month fellowship is a flexible program with three types of fellowship options — residential, nonresidential and institutional that give fellows the time, space and resources they need to work on projects.

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Humor, satire: Making the political ‘cut,’ from our earliest days

The 2020 election is no laughing matter — except that it is, in the great American tradition of humor and satire that has marked virtually every election.

Gene Policinski First Amendment
This column expresses the views of Gene Policinski, senior fellow for the First Amendment, Freedom Forum. He can be reached at
gpolicinski@freedomforum.org, or follow him on Twitter at @genefac.

This time around: Jim Carey’s nascent “Joe Biden” and Alec Baldwin’s long-running “Donald Trump;” the late-nightly salvoes of Stephen Colbert and the daily — sometimes hourly — haranguing tweets from Trump himself; conservative talk radio’s sharp-edged verbal darts and the Lincoln Project’s wickedly humorous videos.

As it has since the 1970s, NBC’s “Saturday Night Live” again steps into the role of the nation’s satirist, continuing a tradition that stretches back nearly 250 years, into the colonial era with its biting print depictions of King George III and frequent effigies burned or hung from trees in public squares.

The First Amendment’s protection of free speech shelters those who poke, prod and even anger those in power — via satire and parody — and elections bring out those efforts tenfold.

Thomas Jefferson and John Adams tossed insults and satirized images of each other in competing newspapers in the 1800 presidential race. Blunt, single-sheet cartoons were hung in taverns and homes depicting Andrew Jackson as a ruthless authoritarian. One, published in 1830, showed him dressed as a king, complete with crown, trampling on the U.S. Constitution.

“Political satire has been used throughout American history as a more gentle way of commentary,” says Alison Dagnes, a Shippensburg University political science professor and author of the book “A Conservative Walks Into a Bar: The Politics of Political Humor.”

One recurring question: Why there are more liberal political satirists than conservatives, both today and in the past? Dagnes writes that “conservatism supports institutions and satire aims to take those institutions down a peg … the very nature of satire mandates challenges to the power structure.”

Two modern-day comedians exemplify those who have swum against that liberal tide: Dennis Miller, who pivoted to a conservative view after the Sept. 11 attacks, who said of his political views that he found “liberalism is like a nude beach — it sounds great until you get there.” And self-described “libertarian conservative” P.J. O’Rourke, who said the Obama administration was simply “the Carter administration in better sweaters” and supported Hillary Clinton in 2016 over Trump, saying “She’s wrong about absolutely everything, but she’s wrong within normal parameters.”

How effective can satirists be in shaping events in the real world? William “Boss” Tweed, whose crime syndicate in the 1870s stole or extorted more than $2 billion dollars (today’s value) in public funds, was the target of Harper’s Weekly cartoonist Thomas Nast. Nast drew the corpulent Tweed as a bulgingly fat character with a money bag in place of his head and historians often credit Nast as fueling the charge to bring Tweed to justice.

Another Nast cartoon of note, from the Newseum collection, “The Only Thing They Respect or Fear,” shows Tweed doffing his hat to a row of hangman nooses, as his cronies cringe in fear.
Political cartoonists are credited with helping Abraham Lincoln win reelection in 1864 and a century later, The Washington Post’s Herblock (Herbert Block) was viewed by critics and admirers as a major reason the Watergate scandal remained in public view even as the administration worked to downplay it.

Block relished his work, writing that it was “an irreverent form of expression, and one particularly suited to scoffing at the high and the mighty. If the prime role of a free press is to serve as critic of government, cartooning is often the cutting edge of that criticism.”

Social media often focuses on the “cut” in cutting edge: When Trump returned to the White House from treatment for COVID-19, satirists immediately posted their own version of his purposeful balcony appearance and maskless salute — from titling single images as “Benito Trumpolini” (after a similar pose by Italian dictator Benito Mussolini) to a Lincoln Project video, “Covita,” parodying the lyrics from Broadway showtune “Don’t Cry for Me, Argentina” as “Don’t Cry For Me, White House Staffers.”

Trump has done his own part on social media to carry satire forward in history, with memorable tweeted nicknames such as “Sleepy Joe” (Biden), “Crooked Hillary” (Clinton), “Little Marco” (Rubio) and “Lyin’ Ted” (Cruz).

Mark Twain, often called the father of modern American satire, wrote such classics as “Huckleberry Finn” and “A Connecticut Yankee in King Arthur’s Court” using exaggeration and irony to make fun of closed-minded, corrupt officeholders and religious hypocrites.

A direct Twain descendant-in-humor, early radio celebrity and newspaper columnist Will Rogers used homespun language to jab politics in general. “I don’t belong to any organized political party,” he once said. “I’m a Democrat.” Another line from Rogers: “The trouble with practical jokes is that very often they get elected.”

“Saturday Night Live” (SNL) and “The Daily Show,” with comedians Jon Stewart and now Trevor Noah, have set the tone for modern political satire.

Each election cycle for more than 40 years, SNL has produced memorable political parody — from Chevy Chase’s devasting portrayals of Gerald Ford (actually an accomplished athlete) as a bumbler, to Phil Hartman’s cheeseburger-guzzling Bill Clinton, to Tina Fey’s remarkable and transformative skewering of 2008 GOP vice-presidential candidate Sarah Palin.

Stewart’s prominence in political satire from 1999 to 2015 produced a unique form of praise: Some credited him and his program as a new form of journalism. While his staff of writers and researchers included former journalists as fact-checkers to ensure accuracy, Stewart consistently said he put comedy first. Still, as my Freedom Forum colleague Patty Rhule said of Stewart and his program in a New York Times interview about the show as centerpiece of the Newseum’s 2019 “Seriously Funny” exhibit: “For a generation, he was their voice of the news.”

Stewart was the latest iteration of post-World War II comedians willing to take on social mores, censors and sometimes the courts: Mort Sahl and Lenny Bruce both mocked powerful political figures of their era — with Bruce famously being prosecuted for using so-called “blue” language that today is a common feature across cable TV comedy specials.

For two seasons in the late 1960s, brothers Tommy and Dick Smothers used satire via a prime-time CBS variety show — prompting President Lyndon B. Johnson to make an angry late-night call to network President William S. Paley. The show later was canceled over fights with network censors.
“Doonesbury” cartoons have made fun of presidents and politicians and found humor and targets across American culture since the 1970s. But writing in 2015 in The Atlantic, cartoonist Gary Trudeau reflected on whether there are lines not to be crossed in satire.

In 2015, terrorists angered at French magazine Charlie Hebdo’s criticism of Islam and reprinting of cartoons of the Prophet Muhammad that had originally appeared in the Danish newspaper Jyllands-Posten, attacked the magazine’s Paris office, killing 11 staffers and a security officer.

“Traditionally, satire has comforted the afflicted while afflicting the comfortable. Satire punches up, against authority of all kinds, the little guy against the powerful,” Trudeau wrote. “By punching downward, by attacking a powerless, disenfranchised minority with crude, vulgar drawings closer to graffiti than cartoons, Charlie wandered into the realm of hate speech.” Trudeau called the resulting violence a “bitter harvest.”

Whether they entertain or enrage, inspire or infuriate, comfort or inflame, humor and satire in a political setting often serve to bring out truths. From the subtle to the complex, satire focuses us on facts that otherwise might be lost in the daily horserace reporting that dominates modern-day election reporting.

As that 21st-century sage Homer Simpson once observed, and was quoted in a different Newseum exhibit, First Amendment freedoms of speech, petition and assembly do not exist to protect “burping” — they are there to allow us to speak to our fellow citizens about matters of public importance.

Satire and parody provide information, a release from the seriousness of much of politics and are a means to express ideas that might not find audiences in other settings.

Humor with an edge has been part of American political life as long as there was life in American politics. There’s no requirement that we be polite, respectful or even tasteful in doing it — and there’s also no barrier to getting a laugh at the same time we make a point.

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Examining the differences between Weekly and Daily Newspapers

Each year, I survey U.S. publishers and general managers about the health of their newspapers. During the late spring/early summer of 2020, I received completed surveys from participants representing 500 newspapers or groups. In my previous column, I discussed some of the overall results of the survey, especially those related to financial health. In this column, we’re going to look at some of the differences noted between daily and weekly newspapers.

Kevin Slimp technology
Kevin Slimp is director of the Institute of Newspaper Technology. Email questions to him at kevin@kevinslimp.com.

In some areas of the survey, there were little differences between weeklies and dailies. For instance, when compared to two years ago, both groups report similar health. While 58 percent of weekly newspapers indicate worse overall health than two years ago, 63 percent of dailies gave the same response. Most newspapers in both groups answered “not bad” to “very healthy” when asked about their overall health, while 14 percent of weeklies and 19 percent of dailies indicated they were in poor health.

When it comes to page count, again we see some similarities. 68 percent of dailies answered they had reduced pages compared to two years ago, while 61 percent of weeklies responded similarly.

Digging into other questions, we begin to see differences between dailies and weeklies:

  • 71 percent of weekly newspapers are independent, with local owners, while only 27 percent of daily newspapers are owned and operated in their local communities.
  • The primary source of revenue for 98 percent of weekly newspapers is print advertising. The same is true for 81 percent of dailies, with subscriptions and digital advertising bringing in a higher percent of revenue than at weeklies.
  • While only 7 percent of weekly newspapers answered that their digital efforts were financially profitable, 22 percent of daily papers see a financial profit on digital platforms. 30 percent of weeklies and 43 percent of dailies indicate they see other benefits besides financial profit from their digital efforts.
  • 30 percent of daily newspapers report that more than 20 percent of their revenues come from “non-newspaper sources.” Only 6 percent of weeklies responded the same way.

Speaking of digital, only 32 percent of daily newspaper publishers/managers responded that it “might be true” that they would be better off without a digital version of their newspaper. That number jumps up to 44 percent for weekly papers, with an additional 15 percent indicating they believed they “would be better off” without a digital version. Add those together and 59 percent of weekly respondents answered they might, or would, be better off without a digital version of their newspaper.

One answer that has changed significantly since I began surveying newspapers six years ago is “How long do you think you will continue to produce a printed newspaper?” In 2015 and 2016 surveys, more than 90 percent indicated they would be producing newspapers more than 20 years into the future. In this most recent survey, roughly 48 percent of weeklies and 39 percent of dailies expect to be printing papers more than 12 years from now.

What about all that “fake news” we keep hearing about?  Fortunately, fake news is “fake news” in most places. While it is a problem for many daily newspapers where 21 percent of respondents answered that more than 25 percent of the folks in their communities consider them to be fake news, weekly newspaper seem to be more trusted by their communities. Only 2 percent of weekly newspapers answered, “more than 25 percent,” while 39 percent of weeklies responded, “That’s silly. None. Zero.”  51 percent of weeklies answered, “Somewhere between 1 and 10 percent.”

I guess it just goes to show, there are always a few crabby readers out there.

In the 2020 survey, hundreds of respondents sent in advice and suggestions about things that have worked at their newspapers. In my next column, we’ll take a look at ideas newspapers have come up with to increase revenue and readership. Yes, 12 percent of weeklies and 17 percent of dailies report being in better overall health than two years ago. We’re going to find out why.

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Celebrate National Newspaper Week Oct. 4-10

The 80th annual National Newspaper Week, celebrated this year Oct. 4 -10, is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers.

A content kit to promote the event is available for download at no charge to daily and non-daily newspapers across North America. The kit contains promotional ads, editorial cartoons, and more.

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Journalism Track Sessions At Radically Rural Deliver Great Ideas For Newspapers

Community leaders from across the nation once again connected on September 24 for the Radically Rural summit, an annual gathering focused on the challenges facing America’s small towns.

The Keene Sentinel and the Hannah Grimes Center for Entrepreneurship co-hosted the summit, now in its third year, which is normally held in venues throughout downtown Keene. Amid the pandemic, Thursday’s sessions were held online, with 500 registrants tuning in from at least 40 states.

Six program tracks focused on sharing ideas around the advantages of rural communities: arts and culture, community journalism, entrepreneurship, Main Street, renewable energy, and land and community.

Read more By Olivia Belanger The Keene Sentinel

The community journalism track really delivered some great ideas and resources to keep newspapers and media companies moving forward.

Read the stories written by students from the Franklin Pierce University in Rindge, NH journalism program that appeared in a special section published in The Keene Sentinel.

LINK TO JOURNALISM TRACK STORIES

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Pulse Research and Advantage Newspaper Consultants Form Alliance to Deliver Revenue

Pulse Research, Inc., a leader in audience value presentations using shopping research for newspapers, and revenue development company, Advantage Newspaper Consultants (ANC), have formed an alliance to deliver Pulse Research and Pulse Sales Tools to ANC newspaper partners.

As a part of the agreement, ANC media analysts will use Pulse Sales Tools when they work with newspaper and media partners to develop revenue. This will provide ANC and their partners current shopping intelligence and the best ways to engage and help customers with the goal of closing more print and digital annual contracts.

Read the Press Release

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United States Journalism Emergency Fund Application

The International Women’s Media Foundation has partnered with Craig Newmark Philanthropies to establish the United States Journalism Emergency Fund. This fund will directly support U.S. journalists in need so they can resume work essential to our functioning democracy. Made available to U.S. based journalists regardless of gender including men, these funds will:

  • support journalists with immediate needs related to their professional work, such as medical aid, destroyed or stolen equipment and protective gear;
  • support long-term journalist needs such as trauma, mental health services and referrals to legal support; and,
  • support journalists targeted as a result of their reporting at events related to the highly charged political unrest and polarization in the U.S., including but not limited to elections, civil movements and other challenging environments.

Applicants must be U.S. journalists with journalism serving as their primary profession and must provide proof of their financial need. Funding is available to both staff journalists and those working independently.

Link to Application

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