Uncorking the Secret Sauce to the Strategy Behind The Globe’s High Retention Rates

    When:
    January 21, 2026 @ 11:00 am – 12:00 pm
    2026-01-21T11:00:00-05:00
    2026-01-21T12:00:00-05:00
    Cost:
    Free
    Uncorking the Secret Sauce to the Strategy Behind The Globe’s High Retention Rates

    NEACE is kicking off the year with a FREE webinar on January 21st from 11 a.m. to noon. The webinar will feature two leaders from The Boston Globe diving into one of the hottest topics in our industry: Digital Retention — Balancing Subscriptions and Revenue.

    Why the Recipe Matters – The Stakes for Local Print and Digital Retention:
    · The Base of the Stair-Step Strategy
    · The Recipe for Offers: Stair-Step Stop-Save
    · Agent Execution: The Chef in the Kitchen
    · The Supporting Ingredients: Culture, Training, and QA

    Presented by:
    Mark Tibbetts / Director of Customer Service at Boston Globe Media
    Auni Small / Training Coordinator for Customer Service at Boston Globe Media