How Gannett and Federated Media Built Multi-Million-Dollar Promotions Businesses

Join two powerhouse media leaders for an inside look at how they’ve each turned promotions into proven, scalable revenue machines.

At Gannett, Rebecca’s team has engineered a $30M+ annual promotions business through a finely tuned mix of people, process, and technology on a national scale. And at Federated Media, Deb led a local-first initiative that trained sellers to make promotions a true client solution—driving seven-figure revenue growth and 80% team adoption.

In this session, you’ll learn how to:

• Empower your people: Build and train teams that drive creativity, accountability, and consistent results.
• Operationalize your process: Create repeatable playbooks that scale from local to enterprise.
• Maximize your technology: Use the right platforms to transform bold ideas into measurable client wins.

Whether you’re leading a national media group or a local team, you’ll walk away from this session with a practical framework to build your own revenue machine—turning short-term wins into sustainable growth.