What is GEO for SEO and How Do I Create Content for It?

Geo-targeted content is one of the most effective ways for publishers to drive local search traffic. In this session, David Arkin, founder of David Arkin Consulting, will break down what GEO for SEO means, why it matters for publishers and advertisers, and how to create content that performs. Attendees will leave with clear strategies and examples to help their teams produce stories that rank higher, attract the right audience, and generate revenue.