News consumers told us they want to know when journalists use AI. At Trusting News we know transparency can help journalists earn the public’s trust and for the most part, newsrooms are open to it. But when it comes to a new technology like AI, journalists are wondering what the best way to be transparent is.
For the last year, we’ve been working with newsrooms and researchers to answer that question. Join us and University of Minnesota researcher Benjamin Toff as we share survey responses from actual news consumers in the U.S., Brazil and Europe and hear how the public responded to different versions of AI use disclosures used in new stories.
You’ll gain insight into:
* How news consumers respond to seeing AI use disclosed in news content
* How newsrooms are displaying AI use disclosures in daily stories
* How news consumers responded to different disclosure language
* How AI use disclosure impacts the public’s trust in news content