About NENPA University

NENPA produces a wide assortment of professional development opportunities throughout the year. In addition to the annual conference and convention, NENPA offers a slate of high-quality— yet free or low-cost— training sessions. NENPA’s training curriculum addresses mission-critical issues that are relevant for those who labor in all areas of the media and newspaper workforce; including news, advertising, circulation, production, promotion, new media, and administration.

NENPA’s workshops are conducted by some of the most knowledgeable professionals serving the newspaper industry. View previous webinar recordings at this link.

NENPA members have access to programs that are offered annually on writing and editorial topics, print and online advertising sales, technology, social networking, management issues, and much more. These time-efficient webinars are designed to offer fresh ideas to improve job skills, without the need for travel and time away from the office.

If you have suggestions for a new training session or would like to be contacted about future workshops, email us at info@nenpa.com.

The Journalism Education Foundation of New England supports NENPA U.

NENPA U and Other Webinar Calendar

Jul

Wed

Reaching Gen Z: Formats, Platforms, and Building Trust

Tickets

Jul 22 @ 1:00 pm – 2:30 pm

Engaging younger audiences today means understanding a rapidly shifting information environment where news is no longer consumed in a linear way, and trust is built through very different signals than in traditional media.

Reaching Gen Z: Formats, Platforms, and Building Trust is a practical, insight-driven 90-minute workshop presented by the Knight Center and led by independent journalist Aaron Parnas, focused on how journalists, editors, and creators can effectively engage Gen Z audiences across platforms like TikTok, Instagram, YouTube, podcasts, and beyond. Register today and join us on Wednesday, July 22, at 1 p.m. ET.

In this session, you’ll explore how younger audiences are navigating an increasingly fragmented information ecosystem and what actually drives trust in a space saturated with content. Rather than chasing trends or algorithms, we’ll focus on the deeper shifts shaping audience behavior, including the rise of independent creators, short-form storytelling, and platform-native news consumption.

Through real-world experience and practical examples, this workshop will break down how to adapt storytelling and distribution strategies without compromising accuracy, depth, or journalistic standards. You’ll also examine how credibility is built in digital-first environments where authenticity, transparency, and consistency often matter as much as institutional reputation.

We’ll cover key topics such as how Gen Z finds and engages with news across platforms, the role of creator-led journalism, effective formats for complex storytelling, and strategies for making information more accessible without oversimplifying it. The session will also touch on essential practices like sourcing, fact-checking, and ethical decision-making in fast-moving digital spaces.

Whether you work in a newsroom, run your own independent channel, or create content for digital audiences, this workshop will offer actionable insights into connecting with younger generations while maintaining the core values of journalism.

Participants will receive a certificate of attendance, as well as access to the session recording, tipsheet, and presentation. If you have any questions, feel free to reach out to us at journalismcourses@austin.utexas.edu.

Categories: Webinars Workshops

July 2026 Jul 2026

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