This free one-hour Poynter Institute webinar is for journalists covering political spending on Facebook during the 2020 campaign. The Ad Observatory is a new digital tool created by cybersecurity engineers at New York University that allows journalists to view political spending on Facebook aggregated for their local areas and campaigns. The tool compiles spending by candidates, campaigns, political action committees and dark money groups. It also provides information on ad topics, objectives and targeting information not available via the Facebook Ad Library. This training will offer an introduction to the Ad Observatory followed by a deep dive into how the tool can be used to spot trends and connections in the 2020 elections.
Training sponsors: New York University’s Online Political Transparency Project and George Washington University’s Institute of Data, Democracy, and Politics