Damian Radcliffe | What’s New in Publishing | December 30, 2019
“In simple terms,” explains Styla, a Content Experience Engine, “shoppable content is any type of content (i.e. videos, articles, images, etc.) that provides a direct purchasing opportunity and allows consumers to either add products to cart directly from what they are viewing, or be taken to a product page and continue to shop from there.”
This functionality has been rapidly taking off on the major social networks, with Pinterest, Facebook, Instagram and Snapchat all in this mix. And, although retailers have led the way here, publishers are also exploring the potential for this type of user experience.