For the first time in more than 100 years, Gannett Co., Inc. has rebranded as USA TODAY Co., aligning the company’s identity with its most recognizable national news brand. Announced at ADWEEK’s Brandweek 2025 in Atlanta, executives said the change reflects a broader shift toward digital media and stronger brand recognition.
The rebrand is particularly noteworthy for many NENPA member publications—including daily newspapers across Massachusetts, New Hampshire, and Rhode Island—that are part of the USA TODAY Network. CEO Mike Reed said the decision was driven by the brand’s wide public recognition and a commitment to the company’s digital transformation.
Read the announcement to learn more about what this shift means for USA TODAY Co. and its local news affiliates.