529 14th St NW
Washington, DC 20045
USA
Grow your audience. Build your brand. Sustain your journalism.
Journalism isn’t just evolving. It’s being rebuilt in real time.
News Reimagined is where that transformation comes to life. This one-day experience brings together journalists, creators, and newsroom leaders who are figuring out how to grow audiences, build trust, and make this work sustainable.
We kick things off with mainstage speakers Bianca Graulau and Nick Valencia, whose independent reporting has reached millions and redefined what it means to connect with an audience. They’ll set the tone for a day focused on bold ideas, real talk, and practical takeaways.
Whether you’re a newsroom leader hoping to work with creators or a creator-journalist who wants to scale up your business, we have you covered.
For newsrooms & publishers, you know creators matter. Now what?
This track gets into the how. What does smart partnership actually look like? How do you budget for it? What are you paying for, and how do you measure success? We’ll dig into real examples, unpack agreements and contracts, and tackle the big questions around ethics, standards, and trust when working with creators who may not come from traditional newsrooms.
For journalists & creators, you’ve got the skills. It’s time to build something of your own.
This track is all about turning your journalism into a sustainable business. Learn how to grow an audience, choose the right platforms, price your work, negotiate with confidence, and create multiple revenue streams. Whether you’re just starting out or scaling up, you’ll leave with tools you can use immediately.
At its core, this summit is about one thing: relationships. The future of journalism will be built through collaboration: between creators and newsrooms, journalists and audiences, ideas and opportunity.
This is where those connections start.
Confirmed speakers include:
- Bianca Graulau, independent journalist from Puerto Rico
- Michael Jones, independent national political reporter, Once Upon a Hill
- S. Mitra Kalita, co-founder/ CEO, URL Media
- Ryan Y. Kellett, co-founder, The Independent Journalism Atlas
- Adrienne Johnson Martin, co-executive director, MLK50
- Nick Valencia, founder, Nick Valencia News
- Krysta Villeda, chief operating officer, Pulso
The National Press Club Journalism Institute promotes First Amendment values by equipping journalists in Washington, D.C., and nationwide with the skills, knowledge, standards, resources, and networks to empower and inform the public. NPCJI is the nonprofit affiliate of the National Press Club.