How op-eds can amplify original voices & engage new communities

    September 24, 2021 @ 11:30 am – 12:30 pm
    Julie Moos

    There is no shortage of opinions online, so how do news organizations choose the voices they feature on their platforms? How do they differentiate their op-eds from the noisy crowd? Who are these op-eds and guest essays intended to serve? Is their purpose to persuade or to preach to the choir, and how often do they reach the audiences they hope to inform?

    Join the National Press Club Journalism Institute and a distinguished panel for a discussion of these questions and to learn tips for broadening the voices you feature and the audiences they reach.

    Panelists include:

    Registration is now open for this program, which will take place on September 24 at 11:30 a.m. ET.

    The Institute is offering this program at no cost thanks to a generous grant from the Gannett Foundation.

    Journalists will leave this program better able to:

    • Choose voices to feature in ways that differentiate your op-eds from the noisy crowd
    • Clarify each op-ed’s purpose, and use persuasive strategies that are most effective
    • Identify specific audiences for op-eds and ways to know whether you’ve reached them

    If you have questions about this program, please email Julie Moos, Institute executive director, at