Page 132

Marcia Green – Ethan Shorey

Marcia Green
Ethan Shorey

Ethan Shorey has been appointed managing editor of The Valley Breeze, based in Lincoln. Shorey will succeed Marcia Green, the Valley Breeze’s founding editor, in leading the Breeze’s dozen-or-so newsroom employees when Green retires May 5. Shorey reported on North Providence, Woonsocket and North Smithfield for 11 years. He also helped to establish the Breeze’s Pawtucket edition. He has been the Breeze’s online news editor since 2014. Shorey plans to continue covering Cumberland, Pawtucket and North Providence. Before joining the Valley Breeze, he reported on stories for The Sun Chronicle of Attleboro, Mass., and other newspapers. He received four individual reporting awards from the Rhode Island Press Association this year. He and the Breeze staff have received two Rhode Island Press Association awards for political coverage, including one this year. Shorey won a first-place award for news story in 2010. Green was recently inducted into the New England Newspaper Hall of Fame. She was the Breeze’s top editor for 21 years. She helped effect the Breeze’s growing from one Cumberland-Lincoln edition to five editions reporting on 10 communities. For most of her 21 years at the Breeze, Green covered Cumberland and Lincoln. Before joining the Breeze, she was a reporter and then city editor of The Times of Pawtucket.

The Transitions were written, at least in part, from published reports by Bulletin correspondents Joseph Dussault and Peyton Luxford, undergraduate students at Northeastern University.

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In retirement, Donoghue remains optimistic for the future of journalism

By Noah Perkins,
Bulletin Correspondent

‘I’ve always had ink in my veins. It started at a young, young age when I first went into The Burlington Free Press when I was 6 or 7 years old. I was with my father and was always fascinated by all the activity in the newsroom. So I think that will probably always stick with me.’

—Mike Donoghue. retired reporter
Burlington (Vt.) Free Press

‘He’s a real bulldog as a reporter. He has a nose for news, he’s broken more stories statewide than most reporters ever have the change to.’

—Ross Connelly. Former owner, publisher, editor
Hardwick (Vt.) Gazette

After 47 years as a staff writer for The Burlington (Vt.) Free Press, Mike Donoghue has advice for aspiring journalists: Be willing to do whatever needs to be done, or you’re not going anywhere.

Donoghue has embodied that attitude throughout his long career, a career rife with recognition, with induction into five Halls of Fame, including as a charter member of the New England Newspaper Hall of Fame; as a winner of both the Yankee Quill Award and Matthew Lyon First Amendment Award; being named Journalist of the Year by the New England Society of News Editors; as a National Sunshine Award winner from the Society of Professional Journalists; as a recipient of an honorary degree from Southern Vermont College in Bennington, Vt., his alma mater, in recognition of his career; as the namesake of the New England First Amendment Coalition’s Michael Donoghue Freedom of Information Award; being named 10 times as Vermont Sportswriter of the Year by the National Sportscasters and Sportswriters Association.

Donoghue happily put on whatever hat he needed to wear – sportswriter, general assignment writer, photographer, darkroom technician, copy desk. He even did a three-month stint with the Free Press editorial board.

“He’s a real bulldog as a reporter,” Ross Connelly, until recently owner, publisher and editor at The Hardwick (Vt.) Gazette, said. “He has a nose for news; he’s broken more stories statewide than most reporters ever have the chance to.”

In late October 2015, Donoghue retired from the Free Press after accepting a voluntary buyout offer from the newspaper’s owner, Gannett Co. Inc., based in McLean, Va.

Looking back nearly a half-century, Donoghue pinpointed his career beginnings to his sophomore year at South Burlington (Vt.) High School, when a teacher “cornered” him in the hallway with a demand that would shape his entire adult life.

“He says, ‘What are you doing with your life?’” Donoghue said he was unsure, but the teacher said, “You’re going to write for the student newspaper,” Donoghue recalled. “I said, ‘If I am going to do it, I want to write sports’.”

Two years as sports editor at the student newspaper ignited a passion in Donoghue, who parlayed the experience into a job at the Free Press as a senior in high school.

“I happened to be at the Free Press one day, and I said to the sports editor, ‘You going to need any help covering games this school year?'” Donoghue said. “We talked a little bit; there was a football game on Saturday. He said, ‘Why don’t you cover the game? Bring something in, and if I like it, we’ll talk.’ I brought it in; he liked it. I found a copy of it four years ago. God, is it bad.”

It was 1968, and the Free Press used Donoghue to cover high school and college sports for up to 20 hours a week. Donoghue continued writing for the Free Press while attending St. Joseph College (now Southern Vermont College). Donoghue came home to work weekends that included being the only reporter on duty on Saturday for the Free Press, which did not have a Sunday paper at the time.

Donoghue remembers that, as the lone Saturday writer, he saw “a little bit of everything,” ranging from covering the governor to a recount at City Hall to the more disturbing.

“Early on, there were two 8-year-old boys who drowned on a Friday night, so Saturday that was my assignment,” Donoghue said. “In high school, we lost some people in car accidents, but this was a lot more up-close and personal. It was a sad one. We’ll never know, but the theory is they were fishing, and one fell into the river and the other tried to help him.”

Covering news that emphasized the darker side of humanity – murder, corruption — Donoghue remained unfazed in his approach to reporting. He showed compassion while telling the story.

“They (journalists) always say, ‘We are going to write the first draft of history.’ It’s fascinating to see how things develop, whether it’s public policy with the governor, how laws are shaped — whether it’s public records, open meetings,” Donoghue said.

He was the elected president of the Vermont Press Association from 1983 to 1985 and was a driving force behind allowing the use of cameras and recording devices in Vermont courtrooms. He also got the Vermont Press Association a permanent home in the Journalism Department at St. Michael’s College. Through the years, the Vermont legislature has called on him to help improve both the Public Records Law and Open Meeting Law.

In 1998, Donoghue was one of four Americans selected to speak in Ireland at a journalism conference after the country adopted a Freedom of Information Act. He was joined by the head of the Reporters Committee for Freedom of the Press, the Center for Public Integrity, and a U.S. Justice Department freedom of information officer.

During a stint in the Free Press sports department from 1998 to 2010, he filed freedom of information requests frequently and exposed a major hazing scandal in the University of Vermont hockey program that resulted in cutting the season short. He served on the board of the National Sportscasters and Sportswriters Association and was elected its president for two terms, 2008 to 2010.

He returned to the newsroom to a newly created position of accountability reporter for his final five years at the Free Press.

In retirement, Donoghue leaves a professional legacy that had an impact on and contributed to changes in local and state public policy across Vermont.

Donoghue’s reporting on Vermont’s driving-under-the-influence laws, included buying and analyzing motor vehicle records of offenders with three or more driving-under convictions to find the state’s most frequent offenders. After Donoghue uncovered one driver with 16 such convictions, the Vermont legislature increased the maximum penalty for the third or more driving-under offense from a one-year misdemeanor to a five-year felony.

It was a few months after the investigative series ran that the driver was picked up for No. 17.

Donoghue is also widely known for his investigative reporting into police corruption in Vermont, including excessive force, evidence stealing and evidence planting. He also helped uncover a timesheet fraud case in Vermont State Police that swindled taxpayers out of about $215,000 and temporarily fattened the potential pension of a patrol commander until he went to prison.

“He is one of the most dedicated, dogged journalists I have ever met,” Adam Silverman, content strategist at the Burlington Free Press, said. “He really believes in open government transparency and holding people accountable. He is the kind of journalist who liked to break news every single day, and if he managed to ruffle a few feathers along the way, he was all the happier for it.”

In retirement, Donoghue continues to do freelance gigs. About 10 daily and a dozen non-daily newspapers have reached out to him for news and sports coverage. He also has provided color commentary for college hockey broadcasts the past two winters. For the most part, though, he is trying to focus on his health.

But Donoghue said he still has the “news bug,” and although there have been freelancing assignments, he still finds time to fight for press rights as executive director of the Vermont Press Association and vice president of the New England First Amendment Coalition. Just recently, Donoghue testified at the Vermont State House for laws protecting journalists’ First Amendment rights at the high school, college and professional levels, all levels at which Donoghue has worked.

“I’ve always had ink in my veins,” Donoghue said. “It started at a young, young age when I first went into The Burlington Free Press when I was 6 or 7 years old. I was with my father and was always fascinated by all the activity in the newsroom. So I think that will probably always stick with me.”

His father, John D. Donoghue, was a former journalist in Springfield, Mass., and in Vermont, including a stint as editor of the Vermont Catholic Tribune and as the music critic for the Free Press for 35 years. John Donoghue also is in the New England Newspaper Hall of Fame.

The landscape of professional journalism has changed dramatically from Donoghue’s first year to now. Still, he maintains a staunch optimism about the news industry.

“It’s an exciting time,” Donoghue said. “I think there will be a newspaper forever. I don’t know the format, but there is still going to be news. It was five years ago people were saying the print edition is going to be dead, and here we are.”

Alex Eng, a Bulletin correspondent, contributed to this report.

veteran-journalist-profiles

Mike Donoghue strikes a pensive pose at the 2016 New England First Amendment Coalition’s awards luncheon. Donoghue, vice president of the coalition, introduced U.S. Sen. Patrick Leahy, a Vermont Democrat, who received that year’s Stephen Hamblett First Amendment Award. Leahy can be seen behind Donoghue in the photo above.

‘They (journalists) always say, “We are going to write the first draft of history.” It’s fascinating to see how things develop, whether it’s public policy with the governor, how laws are shaped — whether it’s public records, open meetings.’

—Mike Donoghue

‘He is one of the most dedicated, dogged journalists I have ever met. He really believes in open government transparency and holding people accountable. He is the kind of journalist who liked to break news every single day, and if he managed to ruffle a few feathers along the way, he was all the happier for it.’

—Adam Silverman. Content strategist
Burlington (Vt.) Free Press

Donoghue with an edition featuring his coverage of a Vermont State Police patrol commander, who went to prison for padding his timesheets to help inflate his pension.

‘It’s an exciting time. I think there will be a newspaper forever. I don’t know the format, but there is still going to be news. It was five years ago people were saying the print edition is going to be dead, and here we are.’

—Mike Donoghue

Donoghue introducing Bob Ryan, retired Boston Globe sportswriter and columnist, at this year’s New England Newspaper Hall of Fame dinner. Donoghue nominated Ryan for the Hall of Fame.

Among his many roles

… as a workshop presenter …

… as a color commentator for college hockey for NSN Sports in Vermont …

… as an emcee for a Vermont Athletes of the Year awards banquet …

… as a champion of public access.

Donoghue is shown above with then-Vermont Gov. Peter Shumlin, at center, who presented Donoghue with the pen Shumlin used to sign into law Vermont’s revised Open Meeting Law in 2016. Shumlin said he was presenting the pen to Donoghue in recognition of his lifelong work to improve public records, government meetings and other transparency issues in Vermont. At left is Joe Choquette, the Vermont Press Association’s lobbyist.

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Who brings us the news? Men, mostly

Gene Policinski First Amendment
Gene Policinski First Amendment

Gene Policinski, inside the First Amendment

Gene Policinski is chief operating officer of the Newseum Institute and senior vice president of the Institute’s First Amendment Center. He can be reached at gpolicinski@newseum.org.

Follow him on Twitter:
@genefac

Who brings us the news? Mostly it’s still men, according to a new Women’s Media Center study, “Divided 2017.”

The report says that’s so among the major TV networks, online versions of CNN, Fox, The Huffington Post and The Daily Beast, and the nation’s 10 largest newspapers:

• Male anchors and reporters predominate by about 3 to 1 among broadcast news outlets, which the center notes is a “regression” from how things used to be. Work by women anchors, field reporters and correspondents actually declined, falling to 25.2 percent of reports in 2016 from 32 percent when the Women’s Media Center published its 2015 “Divided” report.

• For newspapers and wire services such as The Associated Press and Reuters, “bylines” run about 62 percent male. Online, men receive 53.9 percent of bylines.

• The Women’s Media Center reports that “men produce the most stories on sports, weather, and crime and justice. Women’s bylines are largely on lifestyle, health and education news.”

The gender disparity shown in the Women’s Media Center survey is obvious in terms of numbers and simple equity, considering that women make up 51 percent of the population. But its implications, including the impact on news credibility, might not be so clear to news consumers.

Cristal Williams Chancellor, the Women’s Media Center’s director of communications, noted in an interview that many of our fellow citizens are “comfortable” with men in anchor chairs or dominating story bylines. But in an era in which a majority of people say they distrust the news media and its motives, the most credible news operations should have diverse staffs that represent both their subjects and their audiences, she said.

Clearly, the news industry still falls short of having enough women to meet that goal.

Why?

It’s not for a lack of qualified female job candidates-in-training: Women made up two-thirds of students enrolled in journalism and media-oriented degree programs during the fall 2013 semester, according to the most recent Annual Survey of Journalism and Mass Communication Enrollment.

One factor in the lack of overall visibility might come from the finding that “lifestyle, health and education” remain the topics where women most likely appear. I can recall that same circumstance in newsrooms of the 1960s.

Another bit of history: The American Society of News Editors’ annual newsroom census found in 2016 that the number of women leaders and employees has remained nearly the same since the 1990s. The survey that year reported that “women made up about a third of newsroom employees overall, with a higher number employed at online-only sites than at newspapers. Women comprised 38 percent of daily newspaper employees in this year’s survey and nearly 50 percent of online-only news organization employees.”

At a 2014 ASNE conference, women who were editors also called for changes in hiring and the review/promotion process to address old canards of how women in leadership roles are perceived. Kathleen Davis, Fast Company’s senior editor, referenced a study of 248 performance reviews of 180 men and women in media, prepared by both men and women, which showed the word “abrasive” was used 17 times for women and never for men.

None of these stats or biases is the sole province of newsrooms, to be sure. And going back to the mid-20th century, women in leadership roles in major news operations — from the news desk to the corporate suite — more often resulted from inherited ownership than from corporate diversity considerations.

But the profession that represents us all in gathering and reporting the news ought to be more of a leader in the 21st century in being representative of all of us.

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Dig deep, with diligence

Jim Stasiowski, writing coach
Jim Stasiowski, writing coach

Jim Stasiowski, writing

Writing coach Jim Stasiowski welcomes your questions or comments.

Call him at
(775) 354-2872
or write to:
2499 Ivory Ann Drive
Sparks, NV 89436.

My wife, Sharon, and I took a late-winter trip to Tucson, Ariz. The primary reason was that Sharon’s frequent-flyer miles were about to expire, and we didn’t want to lose them, but we also are constantly investigating warm places to move to when we no longer want to endure winter cold here in northern Nevada.

Tucson is nice, and I suppose that tepid single syllable sufficiently explains why we wouldn’t choose it as a permanent home.

But it does have used-book stores, always a lure for us, and I found what seems a barely handled copy of “Alphabet Juice,” by Roy Blount Jr., a witty romp through a cornucopia of words – Ever heard of “pareidolia”? It means perceiving an image, such as the “Virgin Mary on a piece of toast,” Blount says – in the company of one of our funniest yet most thoughtful writers.

According to the dust jacket, the book, when new, sold for $25; I paid $5, an act of thievery.
As I started typing this column and added “Alphabet Juice” to the language books strewn across my desk, I wondered: How many books are piled up here?

I counted 16, five of which are open, and that doesn’t count the dozen or more on the floor. Yeah, I’m that obsessed with words.

I read such books to be both educated and surprised, and I just propped open “Alphabet Juice,” making it open book No. 6, to pages 74 and 75, on which Blount examines the seemingly simple verb “demean”: Crustier books on usage will forbid you from using this word to mean, roughly, “degrade,” because its original meaning was to conduct oneself in a certain way, hence “demeanor.” I’m not going to do that, because you wouldn’t listen, and why should you: nobody uses “demean” in the original sense anymore, there are plenty of other words that serve that meaning perfectly well, and people have been using “demean” meaning “to lower” since at least 1601.

Surprising, right?

Readers of everything – newspapers, books, cereal boxes – love surprises; we want to see something new, unexplored. Seeking that is a skill the best reporters and editors develop: Instead of settling for the predictable and obvious, they look at everything and think: “Hmmmmm, what if this set of facts (or circumstances, or this piece of toast) is hiding something?”

Although we live in the desert of northern Nevada, we had a particularly wet, snowy winter.

In the March 4-5, 2017, weekend edition of The Wall Street Journal, Jo Craven McGinty wrote a column headlined, “End to California Drought Isn’t Cut and Dried.” (I am a fan of fun headlines.)

When I looked out my window that weekend, I saw snow on the ground and clouds in the sky. Our weather first hits California, then smacks into the Sierra Nevada range, then gets to us, usually somewhat diminished. In other words, if we’re wet, northern California is really wet.

McGinty writes that although California got soaked this winter, “(T)he state also remains immersed in its worst drought in 20 years.”

“That strange situation,” McGinty continued, “is explained by the fact that there are multiple ways to gauge drought.”

(Here I must thank McGinty for providing me the perfect metaphor for reporting well: Dig.)

The column cogently explains that although a massive volume of moisture fell recently, the preceding dry years took their toll on the groundwater. One of McGinty’s sources was quoted as saying, “It will take years to decades to fill up” the aquifers that were so heavily drawn from when reservoirs were drying up.

Readers see water on the surface and conclude that a drought is over; metaphorically, journalists have to look elsewhere, underground in McGinty’s case.

Our rejection of the obvious is more than a reflex; rather, it is a sound strategy, for if readers, experiencing along with us this thing we call life, so easily identify constant precipitation as the cure for drought, they don’t need us. Readers aren’t going to interview scientists, as McGinty did, or plunge into data on aquifers, as McGinty also did.

Think of the shouts of derision in the newsroom whenever a politician campaigns on empty “economic development” promises, or a business mogul insists his or her company is more interested in the welfare of workers than in piling up profits. Those shouts aren’t mere skepticism; rather, they are pledges not to allow the unchallenged to be the final word.

May you be blessed with pareidolia and perceive in this column not a heavenly vision of perfection but a practical example of diligence.

THE FINAL WORD: One more shout out to Blount: He is the first commentator I have found who agrees with me that the diminutive of “microphone” should be “mike” and not the trendy, phonetics-defying “mic.”

From Blount: “Rolling Stone, the venerable rock ‘n’ roll magazine, spells it ‘mike.’”

(I’m a veteran of the 1960s, and I assume Rolling Stone aficionados are aghast at hearing it labeled “venerable.”)

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Dave Daley – Bruce Putterman

Bruce-Putterman
Dave-Daley

Bruce Putterman has been appointed chief executive officer and publisher as of April 10 of The Connecticut News Project, a nonprofit organization that publishes The Connecticut Mirror and sister websites TrendCT and CT Viewpoints. The Hartford-based Connecticut Mirror is an online news publication covering public policy and politics in the state. Putterman will succeed Dave Daley, who previously was editor in chief of Salon.com. Daley has accepted a senior fellowship with FairVote, a voting rights organization based in Washington, D.C. Before moving to the Mirror, Putterman ran a West Hartford-based consulting practice for 17 years. The business provided marketing services to nonprofit organizations, advocacy groups, public agencies and private sector companies. Previously, Putterman was a local radio reporter for ABC’s Satellite News Channel, a now-defunct news network designed to rival CNN’s 24-hour broadcasts in the early 1980s.

The Transitions were written, at least in part, from published reports by Bulletin correspondents Ashleane Alabre, Jenna Ciccotelli and Joseph Dussault, undergraduate students at Northeastern University.

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Industry News – Apr 2017

Newspaper-industry-news

Mobile/Online News

Social Media News

Legal Briefs

Industry News

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Ebony Reed

Ebony-Reed

Ebony Reed is leaving as executive advertising director at the Boston Business Journal to become director of innovation at the Donald W. Reynolds Journalism Institute at the University of Missouri School of Journalism and director of its Futures Lab, effective April 15. Previously, she was director of business development for local markets with The Associated Press. Reed, who had been an instructor at the UMissouri School of Journalism’s online master’s degree program, will now be an associate professor at the school. She has served on the board of directors of the Columbia Missourian, a newspaper managed by professional editors and staffed by students at the UMissouri School of Journalism.

The Transitions were written, at least in part, from published reports by Bulletin correspondents Ashleane Alabre, Jenna Ciccotelli and Joseph Dussault, undergraduate students at Northeastern University.

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George Brennan

The Times would like to introduce news editor George Brennan of Falmouth, the newest member of our news team.
The Times would like to introduce news editor George Brennan of Falmouth, the newest member of our news team.

George Brennan joined The Martha’s Vineyard Times March 30 as news editor. Before joining the Times, Brennan curated the Talking Points newsletter for The Boston Globe, a daily summarizing the day’s top business news. Before that, he was a bureau chief and reporter at the Cape Cod Times of Hyannis, where he covered the Upper Cape, casinos, and Joint Base Cape Cod. He has been a frequent contributor to the news roundup at WCAI-FM of Woods Hole. Brennan began his career at the former Memorial Press Group newspapers, based in Plymouth and whose flagship was the Old Colony Memorial of Plymouth. He was employed there for 19 years, and ended up as managing editor.

The Transitions were written, at least in part, from published reports by Bulletin correspondents Ashleane Alabre, Jenna Ciccotelli and Joseph Dussault, undergraduate students at Northeastern University.

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eBulletin Obituaries

Marcia (Damon) Reinke

Marcia (Damon) Reinke, 85, of Cockeysville, Md., died March 26 in her home.

Reinke had been a veteran reporter at the Eagle-Tribune of North Andover, Mass.

She leaves three children, Laura, James and Andrew; eight stepchildren, Pamela, Toni, Lilly, Julian, Cheryl, Cara, Debbie and William; five grandchildren; a great-granddaughter.

Phillip S. Gerow

Phillip S. Gerow, 83, of South Portland, Maine, died March 26.

Gerow was a reporter for the Bangor (Maine) Daily News.

He leaves his wife, Ina; three daughters, Amy, Margaret and Elizabeth; three grandchildren; a sister.

Mary Callahan

Mary Valentine Crowley Callahan, 93, of Worcester, Mass., died April 2 in Worcester.

Callahan’s career began as a journalist at the Telegram & Gazette of Worcester, where she eventually wrote a column.

She leaves a son, Frank; four daughters, Valentine, Sarah, Laura and Luisa; six grandchildren; two great-granddaughters.

Meghan A. Larkin

Meghan A. (McPhillips-Jones) Larkin, 30, of Fitchburg, Mass., and formerly of Ashburnham, Mass., died March 26.

Early in her career, Larkin wrote for The Lunenburg (Mass.) Ledger.

She leaves her husband, Steven; her parents, John and Carol; her mother-in-law, Mary Perreault; her father-in-law, John; two brothers-in-law, Daniel and Kevin; a sister-in-law, Michelle.

Rosalie Susan Fedele

Rosalie Susan (DeAmato) Fedele, 75, of Tewksbury, Mass., died March 31 at Kaplan Hospice House in Danvers, Mass.

Fedele was employed in advertising sales at the then-Community Newspaper Company, based in Needham, Mass., for more than 35 years.

She leaves her husband, Louis; three children, Robert, Deborah and Laura; five grandchildren; two brothers; a sister.

Mary Pauline Manning

Mary Pauline Manning, 100, of Waltham, Mass., died March 27 at Maristhill Nursing Home of Waltham.

She was employed in the advertising department at The Boston Globe for more than 25 years.

She leaves many nieces, nephews, great-nieces and great-nephews.

Lorna Gail Littlefield Salisbury

Lorna Gail Littlefield Salisbury, 72, of Falmouth, Maine, died April 5 at the Sedgewood Commons nursing home in Falmouth.

Salisbury wrote a weekly cooking column for the Morning Sentinel of Waterville, Maine.

She leaves a son, Michael; two grandchildren, Alec and Isaac; a sister, Jean; many nieces and nephews.

Gaetano Guy ‘Buddy’ Patrizzi

Gaetano Guy “Buddy” Patrizzi, 87, of Wethersfield, Conn., died April 6.

He was employed part time in The Hartford (Conn.) Courant’s pressroom for many years.

He leaves his wife, Doris; a daughter, Susan; three sons, Michael, Mark and Stephen; five grandchildren; a great-granddaughter; a sister.

Jo Anne B. (Staiger) Foster

Jo Anne B. (Staiger) Foster, 62, of Medway, Mass., died March 29 at the Milford (Mass.) Regional Medical Center.

She was employed at the MetroWest Daily News of Framingham, Mass., and the Bradford (Pa.) Era.

She leaves her mother, Barbara; her husband, James; a daughter, Jamie; a son, Matthew; three grandchildren; a brother; two sisters.

Helen Druan

Helen Druan, 80, of Whitman, Mass., and formerly of Abington, Mass., died April 5.

Druan was employed at a local newspaper.

Druan leaves a brother, Frank; many nieces, nephews, great-nieces, great-nephews, and a great-great-niece; a significant other, Bob Drew.

The obituaries were written, at least in part, from published reports by Bulletin correspondents Sophie Cannon, Jenna Ciccotelli, Nico Hall, Joshua Leaston, Peyton Luxford, Michael Mattson, Mohammed Razzaque and Thomas Ward, undergraduate students at Northeastern University.

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How to create a website

Kevin Slimp technology
Kevin Slimp technology

Kevin Slimp, technology

Kevin Slimp is director of the Institute of Newspaper Technology.

Email questions to him at
kevin@kevinslimp.com

The Newspaper Institute website (left) was created using Adobe Muse, to allow quick design and total control. The Newspaper Academy site (back) was created in WordPress, to take advantage of plug-ins available for online communities. Shelly’s food website (right) was created using GoDaddy.com’s website builder.

Two weeks ago, I found myself awake at 3 a.m., unable to get back to sleep. After tossing and turning for more than an hour, I decided I might as well get some work done. Checking my messages and social media, I quickly found that I wasn’t the only one who couldn’t sleep.

Shelly, a publisher friend in Minnesota, had been up for hours. I soon learned why.

“Ugh! My new website crashed yesterday and I’m trying to fix it,” she told me. “I got it through GoDaddy and I’m trying to chat with them, but nobody seems to be answering. What should I do?”

Fortunately, I’ve got more websites than … well, I’ve got a lot of websites. That means I’ve become a pro at getting to the bottom of problems before they ruin my day or, in this case, night.

Rather than attempting to get through to someone using the chat function, which Shelly had already tried, I called the customer support number on the GoDaddy.com website. Guess what … someone answered, and was a big help.

Shelly had simply forgotten to “publish” her new site, meaning it worked for a few days while the host waited for someone to click the “publish” button. After the allotted time, the host assumed that the site wasn’t meant to go live and took it offline. That is a very common mistake for folks who are new to website design and one I’ve made myself plenty of times.

If you’re new to creating websites, there are a few things to keep in mind before you begin. Keep this list handy. You might need it someday.

1. Will you be creating the site from scratch, or will you use a template-based system to design your website?

Let’s add another option while we’re on the subject. Maybe you will use WordPress, which is template-based, but requires a good bit of programming here and there.

When I’m designing a new website, the answer varies. When NewspaperAcademy.com was being created (my best friend and I designed and programmed the entire site in one weekend), we used WordPress because the site is an “online community,” meaning it is a membership-based site. WordPress had tools and templates created for online communities that we could purchase.

On the other hand, when I was designing the NewspaperInstitute.com site earlier this week, I wanted to have total control of the design and functionality. I also didn’t have a lot of time. With one afternoon to get the site up and functioning, I turned to Adobe Muse, an application in the Adobe Creative Cloud suite.

Designing a website in Muse is a lot like designing a page in InDesign. Websites are made up of groups of pages, much like documents in InDesign.

Muse allows me to place a picture, video or menu on the page, much like I’d place an element on the page in InDesign. When speed and control are my priorities, I often turn to Muse.

If I’m creating a news site, I’ll probably go with a template-based system such as Bondware.com or Town-News.com. Those are just two of dozens from which to choose. If I’m at a metro paper, I’m looking at robust CMS systems that do everything from take online orders to assembling my site, all while creating the newspaper pages.

2. Where will you register your URL?

The steps to getting a site online are basically threefold:

• Design the site (see Question 1 above)
• Register your URL (website name)
• Upload your website files to a host.

If you want the name of your new website to be KevinIsTheBest.com, you’ll need to find out if anyone else is already using it. Two popular places to register a URL are Network Solutions and GoDaddy. You will find these at NetworkSolutions.com and GoDaddy.com.

I’ve learned it’s best to use one company for website registration. By the time you have a dozen or more websites, it can be hard to keep up with all the hosting details, passwords, etc.

I’ve used both Network Solutions and Go Daddy and both have worked fine. These days, I use Go Daddy whenever I need to register a new domain.

3. Who will host your site?

Websites need space on a server. You might have heard a geek say something about “parking” a site.

Unless you’re hosting your own site, you will begin by selecting a host to park it for you. Folks who are new at creating websites often use the same company they used to register their domain name. That’s fine, and certainly makes remembering where everything is located easier.

Having worked with more than my share of hosts over the years, my current favorite is SiteGround.com. You can have a different favorite. That’s OK.

I like using SiteGround.com (no, I don’t receive an endorsement fee) because I’ve always been able to connect with that site in seconds whenever there is an issue. That’s worth a lot to me.

OK, Let’s go over all that again.

It’s not as complicated as it sounds, but you will get better with practice.

First, design a website, using Adobe Muse, WordPress or some other method. Next, register your domain (website name). Third, find a place (host) to park your website.

Once you have those, you simply upload your files (you’ve probably used FTP before) to the host and update them when necessary.

Now, that wasn’t so hard, was it?

Seriously, I know creating your first website can feel like learning a foreign language.

Don’t be fooled. It’s not that complicated. You need a website, a domain and a host. And maybe an IT pro, but probably not. Shelly got her site online and it’s working very well. I’ve got confidence in you.

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