The American Press Institute officially unveiled new branding and messaging on Dec. 5 and relaunched its main website to provide users with a better experience and to more clearly emphasize its support for local and community-based media.

API was founded in February 1946 to improve the professional, leadership, and technical skills of people in the news media. This relaunch marks a new iteration of the organization. Read a message from the API CEO here.

Over the past year, API has worked with Mission Partners, a social impact and strategic communications firm, to update its messaging, branding, logo and website to align with the new direction set by CEO and Executive Director Michael D. Bolden and the new leadership team, and approved by its Board of Trustees. Together with Mission Partners, API gathered feedback through interviews and surveys from clients, readers and partners to test and refine the new direction.