Tara Cleary, Social Media Marketing Manager for the New England Newspaper & Press Association is passionate about digital media and design. She brings this passion and 20 years experience working in advertising at media companies to small and medium sized businesses to consult on digital and social media strategies. Tara specializes in website analytics, social media strategy, evaluation of clients overall digital footprint and ROI on digital spend. Tara has lived north of Boston most of her life and enjoys all the city has to offer. She is also an aspiring blogger, photographer and advocate for the new gig economy.