Thank you to TownNews.com for sponsoring the Saturday coffee.
Visit TownNews.com at their Exhibitor Booth during the New England Newspaper Convention.
Prince Lobel
Thank you to Prince Lobel for sponsoring the Convention lanyards.
Visit Prince Lobel at their Exhibitor Booth during the New England Newspaper Convention to find out more about their services.
ProImage
Thank you to ProImage for sponsoring an ad for the Convention.
ProImage is a leading developer of browser-based automated production workflow, ink optimization, press registration, and tablet & mobile solutions that help publishers reduce their costs. Modular solutions are assisting publishers to improve efficiencies by automating workflow processes, reducing ink usage while maintaining quality and presetting press registration for faster make ready while improving quality. Lastly, our cloud based mobile solution automatically created digital publications for browser, tablet and mobile devices.
Visit www.new-proimage.com to find out more.
EM Software
Thank you to EM Software for advertising in the Convention program.
Visit EM Software at their Exhibitor Booth during the New England Newspaper Convention for more information about their services.
Allison Systems Corporation
Thank you to Allison Systems Corporation for sponsoring the water bottles.
Visit Allison Systems Corporation at their Exhibitor Booth during the New England Newspaper Convention to find out more about their services.
Promotional Opportunities
Join our sponsors and exhibitors at the New England Newspaper Convention on February 23-24, 2018! Click here for exhibiting and promotional opportunities.
We are fortunate to have phenomenal speakers to inspire and energize us at the New England Newspaper Convention. Click here for information on how you can sponsor a convention speaker
NENPA winter convention scheduled for Feb. 24-25 at new, first-time site in Boston
By NENPA
The New England Newspaper and Press Association’s annual winter convention this year will feature at least one major change and a first.
The convention is moving this year to the Boston Marriott Long Wharf hotel on Boston Harbor, its first time at that location.
The convention is scheduled for Friday, Feb. 24, and Saturday, Feb. 25.
The convention also will feature many of the traditional events it has offered for years: Award ceremonies honoring outstanding work in news, advertising, circulation and marketing; the New England Newspaper Hall of Fame dinner; the New England First Amendment Coalition’s awards luncheon; dozens of workshops covering all facets of newspaper work; and vendor exhibits.
Mike Blinder, president of The Blinder Group, based in Lutz, Fla., will present a session on “Leveraging digital services to gain new legacy revenue!” Blinder will provide examples from newspapers in markets of all sizes. Participants will be shown methods of packaging and pricing their product offerings and how best to target advertiser categories to prospect.
Other topics will Blinder cover:
• What digital solutions can be easily sold by legacy advertising representatives and which ones are problematic.
• Who sells digital ads, and whether you need a separate digital sales staff.
• How to bundle digital solutions on every sales call.
The New England Newspaper and Press Association’s Marketing and Advertising Council is soliciting the best revenue ideas from newspapers throughout New England and will present and talk about them during a panel discussion at the convention. The discussion, titled “Thriving not just surviving!”, will touch on the innovative and diverse ways newspapers undergoing revitalization are engaging audiences and generating advertising revenue.
The panel will feature New England advertising directors discussing the best and most successful of the ideas submitted.
More information about the advertising ideas session and about how to submit ideas for the session is available here.
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Contacts for the panel include Mark A. French, advertising director of The Republican, MassLive.com, and El Pueblo Latino, all based in Springfield, Mass., at mfrench@repub.com and (413) 788-1108; Sean McKenna, advertising director of the North of Boston Media Group, whose flagship newspaper is The Eagle-Tribune of North Andover. Mass., at smckenna@eagletribune.com, (978) 946-2161 (office) or (978) 771-1105 (cell); and Tim Brady, advertising director of the Concord (N.H.) Monitor, at tbrady@cmonitor.com.
Those are just two of the many sessions to be offered at the convention.
More details about the convention will be available soon in the Bulletin and elsewhere on NENPA’s website, www.nenpa.com.
Information for this story was provided by the New England Newspaper and Press Association.
