NECAN Ad Rates & Guidelines
As a result of the recent merger between NENA and NEPA, the new association, NENPA, will have some exciting new offerings for advertising clients. The newly combined network offers expanded coverage and exposure for just a slight increase in pricing. Clients historically placing ads in both networks will see a savings in their advertising budget and will reach the same potential customers throughout New England.
Ad Rates*
Rates are based on 25 words, each additional word $8.00 each.
State/Region Circulation # of Newspapers Cost/25-word ad
Maine 376,781 35 Newspapers
New Hampshire 237,506 24 Newspapers
Vermont 80,038 10 Newspapers
Tri-State Total 694,325 69 Newspapers $175.00
Rhode Island 121,702 23 Newspapers
Connecticut 639,121 36 Newspapers
Southern Total 760,823 59 Newspapers $175.00
Massachusetts 1,021,360 156 Newspapers $225.00
NECAN Grand Total 2,246,850 284 Newspapers $395.00
Buy Three get the Fourth Free! Don't forget to mention this special offer when placing your ad.
*Above rates are effective 7/08/09. Existing clients with confirmed and scheduled orders will be placed at their agreed upon rate until 8/01/09.
Guidelines for Placing Ad Orders
Deadline - Written ad copy and payment must reach NECAN’s central office by noon on Wednesday for publication the following week. Telephone orders will not be accepted.
Word count method - Telephone number (including area code) is one word. Addresses (number and street) are two words. P.O. Boxes are two words. City, state and zip code are one word each. Website or e-mail addresses are one word each.
Payment method - Payment must be made by check, money order, American Express, Mastercard or VISA. All ads must be pre-paid.
Proof of Publication - Tearsheets for each insertion will not be provided. However, random checks of participating newspapers will be made. An affadavit verifying at least 90 percent circulation will be provided upon request.
Guidelines for Advertising Acceptance
The following guidelines for advertising acceptance have been adopted by the NENPA Board of Directors, but do not and are not intended to reflect all specific policies of participating newspapers.
- NECAN ads are line ads only. We do not provide boxed ads. Illustrations, logos, headlines, borders and other display devices will not be accepted. The first one to three words of the ad will appear in capital letters.
- Advertisers must make known the name, address and phone number of the individual or company submitting the ad order.
- Business opportunity and investment advertising must indicate the amount of investment required and the type of business involved.
The New England Press Service will not accept the following:
- Adoption advertisements
- Advertising that offers employment through listing publications or employment directories
- Work at home advertisements
- Ads for credit cards, credit repair, debt consolidation or personal loans
- Advertising for weight control substances, appetite suppressants and food supplements
- Ads selling information regarding government surplus
- 900 number ads
- Ads requiring payment in advance for information or that require sending money through the mail
Standards of Advertising Acceptance
The New England Press Service (a subsidiary of the New England Newspaper & Press Association), the originating newspaper and participating newspapers reserve the right to properly classify, edit or reject advertising. Advertising will be rejected if it is not in compliance with state and federal regulations or if it appears to be false, misleading, fraudulent, illegal or in poor taste.
For more information about advertising in New England Classified Advertising Network (NECAN) please call the NENPA office at 781-320-8050, or e-mail adnetworks@nenpa.com.
Click here for NECAN Ad Order Form.