Friday 9:00am Opening Session

Responding to Digital Disruption

Keynote Speaker
Thales Teixeira, Harvard Business School

Is there a ‘recipe’ for disruption? Is there a ‘counter-recipe’ to avoid being disrupted?

In recent years, a new wave of digital disruption has been taking over the Internet. It is characterized by business models focusing on the separation of consumption activities that traditionally went together such as content and advertising, or browsing and purchasing. In this keynote talk, Prof. Teixeira will show how a variety of firms, both incumbents and start-ups, are using digital technologies to break the bonds between (i.e., decouple) activities that consumers want to do and what they previously had to do. Examples in industries such as advertising, retailing, education, transportation, media and–in particular, the newspaper industry–will be discussed.

Friday 10:30am Sessions

Leveraging Digital Services to Gain New Legacy Revenue!

Leveraging Digital Services to Gain New Legacy Revenue!

Mike Blinder, The Blinder Group

In 2016, The Blinder Group generated over $5 Million Dollars this year in new revenue for their newspaper clients by creatively packaging digital solutions with the more profitable legacy products. Mike Blinder will share real world examples, from newspapers in markets of all sizes. Learn methods of packaging and pricing your current product offerings. As well as best target advertiser categories to prospect.

Topics will include:

  • What digital solutions can be easily sold by legacy reps (And, which ones are problematic)
  • Who sells this stuff? (Do you REALLY need a separate digital sales force?)
  • Bundling these solutions on every sales call
  • Plus, Lots More!

Attendees will leave with actionable, takeaways they can use immediately to make sizable gains to their “top line.”

Facebook, Journalism and Newspapers

Facebook, Journalism and Newspapers

Peter Elkins-Williams, Facebook
Al Getler, former Publisher Burlington Free Press

Al Getler discusses the latest publisher tools available from Facebook and how to implement them. Getler has worked with his teams to increase individual story readership and deepen his newspaper brands using posts, boosts and Facebook Live. Learn how you immediately make an impact using live video and see examples including a Facebook Live stream during the session.

Then, hear from Facebook’s Peter Elkins-Williams and learn about The Facebook Journalism Project, as well as the latest updates to Instant Articles, Facebook Live, and more.

How do you know it’s true, or do you care before printing it?

How do you know it’s true, or do you care before printing it?

Journalists are facing that question even more frequently with the recent decision by the website BuzzFeed to release unproven allegations about Trump and Russia. Do we publish, or do we wait for somebody else to go first and just claim we are following “breaking news?” In light of what many knew before the election and could not verify and did not report, did BuzzFeed do the right thing? Did CNN & New York Times react for journalistic or business reasons? Does this set a precedence for future news organization decisions? Let’s talk it out.

Session sponsored by the New England First Amendment Coalition

Friday 2:15pm Sessions

Protecting the Student Press: Legal Issues facing student journalists

Protecting the Student Press: Legal Issues facing student journalists

Public college and high school journalists are under fire for their coverage of controversial issues and are frequently threatened with censorship when they try to print the truth about what is happening on campus. Students at private schools often have even fewer rights. The panel will cover legal issues and also look at new legislation that is being proposed across the nation to ensure public school students have legal protections. The “New Voices” legislation, supported by the Student Press Law Center, has been introduced in Vermont and efforts also are under way in Rhode Island. Massachusetts has long had such a law in place for high schools. The other states are quickly lining up.

Meg Bernhard, Harvard Crimson, past managing editor
Madeline Hughes, The Defender, St. Michael’s College, executive online editor,
Rob Bertsche, attorney with Prince Lobel, Boston
Ed Cafasso, senior vice president WinnCompanies
Mike Donoghue, New England First Amendment Coalition

Session sponsored by the New England First Amendment Coalition

Thrive; Don’t Just Survive!

Thrive; Don’t Just Survive!

NENPA Marketing & Ad Council Group Discussion

Advertising professionals from around New England will facilitate a lively session surrounding
successful revenue ideas that have kept their business thriving! Come to listen, learn
and join in the discussion while sharing your most successful ideas with the group. All participants
will receive a copy of the NENPA Great Ideas book just for attending!

Group Leaders:
Tim Brady, Advertising Director, Concord (NH) Monitor
Mark French, Advertising Director, The Republican, Springfield MA
Sean McKenna, Advertising Director, Eagle-Tribune, North Andover MA
Jen Steiner, MetroCreative Graphics, New York NY

Designing your Niche Publications

Designing your Niche Publications

Ed Henninger, Henninger Consulting

Following are among the topics we will cover:

  • Look to others for inspiration
  • Create a great nameplate
  • Use a great cover photo
  • Use the best display typefaces
  • Use an excellent text typeface
  • Create a grid
    > Vary text width
  • Use negative space
  • Be careful with jumps
    > Not too many
    > Include visuals
  • Ads to the outside
  • Page numbers
  • Vary your design elements per package

Getting it Right – Fact checking for journalists

Getting it Right – Fact checking for journalists

Aaron Sharockman, PolitiFact

Fact-lash! Donald Trump’s election and the spread of misinformation through “fake news” on Facebook has people wondering if the truth matters anymore. Well, here’s a fact-check for you: Accurate, nonpartisan reporting is as needed now as it’s ever been. Aaron Sharockman, the executive director of the Pulitzer Prize-winning website PolitiFact, talks about the lessons from 2016 and the future of fact-checking.

Friday 3:45pm Sessions

Heart and Backbone of Community Journalism

Heart and Backbone of Community Journalism

Earl Brechlin, Mount Desert Islander
Rod Doherty, Retired Foster’s Daily Democrat
Paul Miller, Keene Sentinel

Journalists working in small markets face unique challenges. How do you balance the conflict of trying to maintain personal — sometimes lifelong — relationships with the need to hold public officials accountable and report stories that accurately reflect the community? Learn tips during this session for navigating these potentially turbulent waters.

How to Make More Money From Your Events

How to Make More Money From Your Events

Dan Cotter, Neil Curran and Troy Goodwin, GateHouse Media New England

By now, most newspaper companies understand that they are ideally positioned to conduct large-scale, profitable events in their community — and these days it’s not unusual for news media of all sizes to include events as a very important component of their strategy to diversify their revenue streams. But many papers haven’t yet determined the best, most effective way to position, pitch and sell these events as compelling marketing opportunities for local businesses. If you put on events and you’d like to explore proven ways to make them more profitable, please join us for an interactive discussion about what works and what doesn’t when you’re trying to sell sponsorships.

The Mobile Landscape for Publishers

The Mobile Landscape for Publishers

Lee Little, Bar-Z

With 81% of Americans now owning a smartphone, and spending nearly 5 hours per day on average using them, incorporating new mobile initiatives into your product strategy is more important than ever. This session will focus on the changing mobile landscape for publishers including mobile user trends, changes in technology such as ad-blocking software and features that are designed to increase audience engagement. Bundling mobile and digital components with specialty print sections and publications is a growing opportunity to drive revenue. Industry examples and case studies from publishers across the U.S. that have launched successful mobile initiatives will be presented along with a discussion of their respective markets and monetization strategies.

Defamation’s Back in Style

Defamation’s Back in Style

Rob Bertsche, Prince Lobel Tye LLP

A workshop on the fundamentals of defamation and invasion of privacy law, viewed through the lens of some of the past year or two’s most striking libel verdicts.

Saturday 9:00am Opening Session

The Next Four Years and the Press

Moderator: Bill Kole, Associated Press

Panelists:
Margaret Sullivan, Washington Post
Carolyn Lumsden, Hartford Courant
Asma Khalid, WBUR
Bill Ketter, Community Newspaper Holdings, Inc.
Rob Bertsche, Prince Lobel Tye

Moderated by Associated Press New England News Editor Bill Kole, this important panel discussion will focus on the challenges of covering a President who has declared the media the “opposition” and who issues policy statements via Twitter. We will discuss First Amendment and other legal implications of a Trump presidency, including perhaps even more aggressive targeting of leakers and subpoenas to reporters; widespread access challenges; threatened changes to libel law; the likely demise of federal Anti-SLAPP and shield law efforts; and other related issues.

Saturday 10:30am Sessions

Peril and Promise: Journalism in the Age of Data

Peril and Promise: Journalism in the Age of Data

Tyler Dukes, WRAL News

Understanding data — and how it can be used and misused — has never been more important for journalists who must hold the powerful accountable from the municipal level all the way up to the congressional. Investigative reporter and 2017 Nieman Fellow Tyler Dukes will discuss why data literacy is so crucial to empowering newsrooms to tell more powerful stories and make deeper impacts in a more complicated world.

Transformation Case Study: Record-Journal's Revolution 2015

Transformation Case Study: Record-Journal’s Revolution 2015

Liz White and Shawn Palmer, Record-Journal

They called it Revolution 2015 – a company-wide strategy that set out to grow digital revenue and digital audience by 20% year-over-year. They surpassed their goals and finished with a 53% increase in digital revenue and a 40% increase in pageviews. One of the main drivers for the success was a strategy to dramatically change the company’s culture. Opportunity 2016 was a strategy to continue the company’s collaboration innovation. Join us for a discussion on how their change in strategy led to the Record-Journal being named one of Editor & Publisher’s 2016 “10 Newspapers that do it right.”

"For the Sake of the Children..." - Reporting Responsibly on Kids In Crisis

“For the Sake of the Children…” – Reporting Responsibly on Kids In Crisis

Panel moderator: John Voket, Newtown Bee

Panelists:
Jennifer Berry Hawes, The Post and Courier, Charleston SC
Dr. Lisa Jones, Crimes Against Children Research Center, UNH
Dr. Robert Franks, Judge Baker Children’s Center

As reporting on high profile and catastrophic incidents involving children proliferate on the internet, do these reports and the outcomes of these incidents have the potential to follow and haunt the young people involved – whether they are identified or not – into and through adulthood? This panel, moderated by Sandy Hook responder John Voket from The Newtown Bee, will attempt to answer that question and begin developing fresh perspectives on how responsible journalists and news organizations can effectively accomplish reporting on childhood victims of crises – with an appropriate level of sensitivity to help ensure the news we create does not continue to re-traumatize the young individuals involved.

Video & Newspapers: How to add it to your news strategy

Video & Newspapers: How to add it to your news strategy

Ryan Mercer, Burlington Free Press
Al Getler, Former Burlington Free Press

In this session, five time Edward R. Murrow Award winning photojournalist, Ryan Mercer of the Burlington Free Press, will provide examples of his use of video in storytelling. Joined by his former publisher, Al Getler, this session will give you real strategies to compete in the video space including using livestreaming video for breaking news.

Saturday 2:15pm Sessions

Monetizing Audiences: Demonstrating the Value of Your Audiences for Advertisers

Monetizing Audiences: Demonstrating the Value of Your Audiences for Advertisers

Gary Meo, Nielsen Scarborough

Because our audiences consume our content in a variety of ways across multiple channels, there are differences in the characteristics of audiences that we deliver. These differences, in terms of demographics and consumer behavior, allow us to target advertising to the audience segments that are most likely to engage with our advertisers’ messages. In this session, you will learn about Nielsen Scarborough’s approach to audience segmentation and how to use demographic and consumer behavior information to demonstrate the value of your audiences to advertisers — in print and online.

Trends and changes in Journalism – training and how it may affect your newsroom

Trends and changes in Journalism – training and how it may affect your newsroom

Panel moderator: Amy Callahan, Northern Essex Community College

Melissa Zimdars, Merrimack College
Peggy Dillon, Salem State University
Laurel Hellerstein, Endicott College
Additional panelists to be announced

A Source Guide: How to choose, reach and max out your news sources

A Source Guide: How to choose, reach and max out your news sources

Panel moderator: Link McKie, Journalism teacher; publication manager, NENPA Bulletin

Panelists:
Stephen Kurkjian, retired investigative reporter with The Boston Globe, shared in three Pulitzer Prizes as a founding member and former chief of The Globe Spotlight Team, and former chief of The Globe’s Washington Bureau
Kevin Landrigan, award-winning New Hampshire and New England political reporter and columnist who has interviewed every president in New Hampshire since sitting down with both Ronald Reagan and Jimmy Carter in 1980
Shelley Murphy, a Boston Globe reporter and co-author of the bestselling “Whitey Bulger: America’s Most Wanted Gangster and the Manhunt That Brought Him to Justice”
She covers organized crime, legal affairs, criminal justice issues and breaking news. She also has been a deputy city editor, State House reporter, and investigative reporter on the Globe’s Spotlight Team. Murphy shared in the Globe’s 2014 Pulitzer Prize for coverage of the Boston Marathon bombings.
Anne Karolyi, leads news operations for the Republican-American, Sunday Republican and rep-am.com
She’s spent 27 years in the team sport of newspapering, 20 of them in Connecticut, and has enjoyed helping reporters win national FOI awards, two Publick Occurences and a Morley L. Piper First Amendment Award under her watch, and three successive years of NENPA Newspaper of the Year honors in 2014, 2015 and 2016.

A panel of seasoned reporters and editors will discuss how you can most effectively use news sources in your reporting. Topics will include how to decide which sources to pursue; how to reach those who are difficult to reach and how to secure interviews with them; how best to gain the most, and most newsworthy, information from your sources; how to handle the often-prickly issue of anonymous and confidential sources. Your questions and comments are welcome in what we hope will be a discussion involving the audience as well as the panelists.

Saturday 3:45pm Sessions

Inside Publick Occurrences

Inside Publick Occurrences

Panel moderator: Larry Parnass, Berkshire Eagle

Panelists to include 2016 winners of Publick Occurrences Award
Before successfully publishing a major, long-term project, reporters and editors must navigate their way through a maze of challenges. This panel gathers winners of NENPA’s prestigious “Publick Occurrences” awards to describe what those challenges were — and how they were overcome.

Critique of the Year’s Best Photos

Critique of the Year’s Best Photos

Bob Holt, Photo Journalist

We will review the work of the NENPA photojournalists submitted in the 2016 photo competition. This will be a critical critique of the work, the Good, The Bad and Some Ugly.

Bob Holt will discuss the issues of editing a collection of images from a single shoot and how, for the most part, fewer is better! Just because a photojournalist shot a photograph does not mean it should be published. We will talk about the purpose of photojournalism in capturing the essence of the event in one image is possible. More is not necessarily better, In fact more may point out the fact that there is no strong image at all. Editing will make or break a collection of images. There is no reason for poor editing.

Circulation 2017 – Moving Toward Data-Driven Retention

Circulation 2017 – Moving Toward Data-Driven Retention

Matthew Lulay, Mather Economics

Retention strategies have historically been applied to subscribers universally, with different types of subscribers receiving similar efforts to improve retention. Advancements in data analysis have allowed
us to become more targeted in those retention efforts. At Mather, churn analysis is a data-driven methodology for identifying at-risk accounts within a subscriber base. By leveraging several data sources, Mather can apply churn-risk scores to the entire market on a weekly basis, giving markets the information needed to design more effective and efficient retention campaigns.

Meet with our Sponsors!

Venue >>

Boston Marriott Long Wharf
296 State Street
Boston, Massachusetts 02109

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Rooms are reserved. A group rate applies for NENPA events through February 9, 2017. Make your reservations before then!

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