Friday 9:00am Opening Session

Innovation will change the future of newspapers

Keynote Speaker
Jason Feifer, Entrepreneur magazine

Editing Like An Entrepreneur

Rule #1 for an entrepreneur goes like this: If someone is doing something because “that’s the way it’s always been done,” then it’s probably time for a change. Newspaper and magazine editors are guilty of this too. We came up in an industry full of habits and rigid ways of thinking, and adopted many of them whether we meant to or not. So how do we shake free, and look at the media business in a fresh way? In this talk, former Massachusetts newspaper reporter and current Entrepreneur magazine editor in chief Jason Feifer discusses his own efforts, as he tries to practice what his own readers preach. It’s made him uncomfortable at times, and he hopes it makes you uncomfortable too. But the ultimate goal is to be inspired—to rethink why we all do what we do, and how we might be able to do it differently and better.

Friday 10:30am

LIVE: Creating a New Product

LIVE: Creating a New Product

Jason Feifer, Entrepreneur magazine 

Join Entrepreneur magazine editor-in-chief and podcast host, Jason Feifer, as he works to create a new product on the spot for an NENPA member newspaper. Along with the audience members, Feifer will challenge participants to think like entrepreneurs while brainstorming a product to execute in 2018. This fast-paced session is not to be missed as it will provide attendees with a road map to creating their own products at their newspapers. Space will be limited. Get your seat early.
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Metrics to magnify your journalism

Metrics to magnify your journalism

Liz Worthington, American Press Institute 

Metrics to magnify your journalism: Join us to learn how to talk about metrics in your newsroom, to discuss the pros and cons of different analytics platforms and how to use data to drive decisions. As the revenue model for journalism moves away from heavily relying on advertising and more toward paying customers/subscribers, newsrooms will have to measure audiences differently. This session will focus on ways to measure those audiences and your journalism to better understand key segments and refine content strategies.

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Digital Marketing Services - are you offering them to your clients?

Digital Marketing Services – are you offering them to your clients?

Tim Brady, Concord Monitor
Daryl Hively, Guarantee Digital
Shawn Palmer, RJ Media Group

Join this session to discuss how you can offer – or expand – digital marketing services for your clients. Panelists will share their experiences and discuss products offered, pricing strategies, staffing and best practices.

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Libel, invasion of privacy and other legal issues facing journalists

Libel, invasion of privacy and other legal issues facing journalists

Media lawyers Peter J. Caruso, Sr. and Jonathan Albano along with NEFAC Board members

Libel, Invasion of Privacy and other legal issues facing journalists.

Reporters in the field and editors in the newsrooms (professional and college) need to know the latest court rulings both for print and online.  Well-known First Amendment lawyers Peter Caruso and Jonathan Albano along with colleagues from the New England First Amendment Coalition will discuss a wide range of legal topics and field questions from the audience.  Learn how to steer clear of legal issues, protecting yourself on social media and much more.

Sponsored by the New England First Amendment Coalition

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How to write (and publish) a book

How to write (and publish) a book

Jeff Hadenauthor and contributing editor at Inc. magazine

Jeff Haden is a ghostwriter, speaker, LinkedIn Influencer, contributing editor to Inc., and the author of The Motivation Myth, a book that just came out in January by Penguin Random House. Jeff will share what he has learned about the book publishing process, and give you tips on how to become a published author.

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Friday 2:15pm

The Motivation Myth: how high achievers really set themselves up to win

The Motivation Myth: how high achievers really set themselves up to win

Featured speaker
Jeff Haden
author and contributing editor at Inc. magazine

Jeff Haden is a ghostwriter, speaker, LinkedIn Influencer, contributing editor to Inc., and the author of The Motivation Myth, a book that just came out in January by Penguin Random House. The Motivation Myth overturns the beloved (but false) idea that motivation leads to success; instead, small successes lead to constant motivation — and let you achieve your biggest goals while also having more fun.

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Beyond Clickbait: What's Next in Engaging News Headlines

Beyond Clickbait: What’s next in engaging news headlines

Joshua Scacco, Center for Media Engagement

In this presentation, Joshua Scacco, a researcher from the Center for Media Engagement offers creative headline strategies for engaging audiences that go beyond “clickbait.” Although news organizations lean on clickbait headlines in an attempt to entice and engage audiences, research suggests that some types of curiosity news headlines can have backfire effects. Prioritizing other types of news headlines, for instance those that highlight solutions, can have a positive influence on audience engagement.

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Enlivening local government coverage

Enlivening local government coverage

Frank Phillips, Boston Globe
Nancy West, indepthNH.org
Link McKie, journalist and journalism teacher

 

 

 

 

 

Metrics show a dearth of reader interest in government coverage. But there are few types of coverage more crucial to our democracy than coverage of our governments, and especially those closest to where we live and work. This panel discussion will focus on how to encourage interest in a topic too many readers and voters and taxpayers deem to be dry. The panelists will touch on the nuts and bolts of solid local government coverage, and explore how to enhance coverage of local government and politics to draw in more readers. The discussion will include day-to-day coverage of local government; developing deeper insights into local government and politics; and coverage of campaigns and elections. Questions and suggestions from the audience will be invited and welcome.

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Friday 3:45pm

Stepping in -- Have mass casualty incidents altered the ethics of on-scene involvement?

Stepping in – Have mass casualty incidents altered the ethics of on-scene involvement?

Dr. Peter Plaisance, Michael Newall, Jeremy Rodorigo, John Voket

Following all too many mass casualty incidents in recent years — many where journalists were already on the scene including the tragedies in Charlottesville and Las Vegas — it seems inevitable that more reporters and photographers face an increasing chance of being there either beside or before medical responders when some sort of dire injuries occur at an event, or on a story they are covering. Have we reached a time where the assumed separation between a reporter and events they are covering has blurred? Should reporters expect to, and even be trained to step in to lend aid when they are come face-to-face with subjects suffering from a terribly injury, overdose, gunshot, or worse? Incoming NENPA President and Newtown Bee (CT) Associate Editor John Voket has assembled an informed panel to discuss the ethics of putting down our cameras or notebooks to render assistance — and what to do if you decide to step in.

Come and hear from:
Former journalist Patrick Lee Plaisance, an author, professor in Ethics, and Editor at the Journal of Media Ethics for the Bellisario College of Communications at Pennsylvania State University. Along with many books and academic papers on the subject, his September 2017 Psychology Today feature, “When Should Journalists Put Down the Mic and Lend Aid?” was a main driver behind developing this panel.

On Dr. Plaisance’s referral, we also welcome Michael Newall to discuss his coverage of the opioid epidemic for the Philladelphia Inquirer, and an ‘on scene’ situation he recently faced. Originally from Brooklyn, N.Y., Newall has been writing about Philadelphia crime, courts, politics, and neighborhoods since 2003.

NENPA also welcomes back Jeremy C Rodorigo, a photojournalist and multiple NENPA award-winner who has been involved in Fire and EMS services and training since 1985. He is currently an executive and responder with AMR, a nationwide ambulance provider. He will provide an orientation to Stop the Bleed, a national campaign encouraging bystanders to become trained, equipped, and empowered to help in a bleeding emergency before professional help arrives, along with unpacking  one of the ‘Bleeding Control Bags’ that is becoming more widely available along with heart-starting AEDs in many public gathering places.

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The Ask: Getting Public Records You Need

The Ask: Getting Public Records You Need

Mike Donoghue, award-winning journalist and NENPA Hall of Famer

Get 30 solid tips in 30 minutes, followed by your questions getting answered by one of the masters of accountability journalism.  This is a fast-paced session on how to obtain records and data from unwilling government offices.  The real information you want and need is hidden in file cabinets and computers.  Learn how to get those items moved from hiding and onto your front page.

Sponsored by the New England First Amendment Coalition

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Finding your Niche - build revenue and increase audience reach

Finding your Niche – build revenue and increase audience reach

Lisa Lynn, Addison Press, Inc.
Jim Falzone, North of Boston Media Group
Terry Williams, Keene Publishing Corporation

Join our panel of leaders from New England newspapers that are publishing outstanding niche publications. The panelists will share both success stories and lessons learned along the way to provide information and inspiration on how you can build revenue and increase audience reach with niche publications.

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A License to Print Money

A license to print money

Ed Henninger, Henninger Consulting

A license to print money using breakthrough content and design concepts to generate increased revenue at even the smallest newspapers. Adding $5,000 to $10,000 minimum to their bottom line…every year!

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Saturday 9:00am Opening Session

Expanding journalism beyond our printed products with podcasts

Expanding journalism beyond our printed products with podcasts

Featured speaker
Christopher Goffard
,  Los Angeles Times

Christopher Goffard is an author and a staff writer for the Los Angeles Times. He is the writer and host of the podcast “Dirty John,” which has been downloaded more than 10 million times and spent a month atop the Apple podcast charts. He shared in the 2011 Pulitzer Prize for the paper’s Bell coverage and has twice been a Pulitzer finalist for feature writing, in 2007 and 2014. His novel “Snitch Jacket” was a finalist for the Edgar Allan Poe Award for Best First Novel. His book “You Will See Fire: A Search for Justice in Kenya,” based on his Times series, was published in 2011. His work appears regularly in the Best American Newspaper Narratives series.

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Saturday 10:30am Sessions

Reporting on Sexual Assault: The Journalistic, Emotional and Legal Challenges

Reporting on Sexual Assault: The Journalistic, Emotional and Legal Challenges

Rob Bertsche, Prince Lobel Tye

There are few more important stories to cover today than the outpouring of harrowing personal accounts of sexual harassment and assault, now coming to light with the encouragement of the #metoo movement.  But these stories can also be journalistic, legal, and emotional minefields.  Interviewing victims, accurately reporting on their experiences with the appropriate mix of empathy and skepticism, and publishing the resulting accounts (without being sued) can be among the greatest, and most meaningful, challenges of a reporter’s career.

In this workshop, you will hear from a panel of award-winning journalists who have been through the process.  They will relate how they went about reporting the stories they published, and will answer your questions about the many obstacles they faced along the way.  We will also distribute and show copies of their work.

The panel will be facilitated by NENPA’s general counsel, Rob Bertsche of Prince Lobel Tye, who has advised journalists covering these stories and will weigh in on ways to help ensure that your reporting does not land you in court

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Podcasting 101: How to add it to your news strategy

Podcasting 101: How to add it to your news strategy

Christopher Goffard, Los Angeles Times
Sean Corcoran, WGBH News

Podcasts are relatively new to our industry and most news reporters do not have much, if any, experience with them, but podcasts are becoming all the rage and could play an important role in expanding your audience.

Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before. This presents a huge opportunity for newspapers to connect with audiences via this “new” medium.

Learn best practices in podcasting and how to make them relevant in your community.

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Accountability journalism's secret weapon

Accountability journalism’s secret weapon: the newsroom social media team

Jane Elizabeth, American Press Institute

The links between social media and misinformation can hardly be overstated. Yet, the average newsroom’s social media strategy in fighting fakery and promoting a newsroom’s best accountability journalism is at best ​unclear​, and sometimes non-existent.​ This session will discuss social media teams’ current role and how it might evolve to become an integral part of accountability journalism, focusing on battling misinformation on social platforms and helping their newsrooms become a more valued source of reliable information.

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You're only as good as your last photo

You’re only as good as your last photo

Bob Holt, Photo Journalist

We will review the work of the NENPA photojournalists submitted in the 2017 photo competition. This will be a critical critique of the work, the Good, The Bad and Some Ugly.

Bob Holt will discuss the issues of editing a collection of images from a single shoot and how, for the most part, fewer is better! Just because a photojournalist shot a photograph does not mean it should be published. We will talk about the purpose of photojournalism in capturing the essence of the event in one image is possible. More is not necessarily better, In fact more may point out the fact that there is no strong image at all. Editing will make or break a collection of images. There is no reason for poor editing.

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Saturday 2:15pm Sessions

Maximizing your Print Products

Maximizing your print products

Al Getler, Advantage Newspaper Consultants

Print revenue is often shoved aside as all eyes are on digital revenue growth. But just how much print revenue is being left on the table?

This session will explore that print revenue is readily available for publishers and revenue leaders in 2018 and some best practices on how to secure that revenue before your competition does. And just who is your competition? You may be surprised!

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How to be your own Copy Editor

How to be your own Copy Editor

John Ruddy, copy desk chief,  The Day of New London, Conn.
Emily Sweeney, reporter, The Boston Globe
Tom Zuppa, managing editor/days, The Sun of Lowell

moderated by: Charles St. Amand, NESNE secretary

Copy editors are the last line of defense against embarrassing errors — or worse — in print and online publishing. But their ranks in local newsrooms have thinned. Hear from the pros about how you can be your own copy editor — from grammar and AP Style to writing headlines and doing the math. 

Session sponsored by New England Society of News Editors

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Reporting on the Disability Beat

Reporting on the Disability Beat

Last September in a mass e-mail to press offices acorss the country, Jennifer Laszlo Mizrahi, President of RespectAbility — an organization that works with journalists to fight stigmas and advance opportunities for people with disabilities — noted that journalists and storytellers often make glaring, yet easy to avoid, errors when covering those with disabilities. She included a report in the Columbia Journalism Review that offered reporters some ideas about reporting on these growing populations in our communities more sensitively. Writers and editors are urged to sit in on this panel and hear from the author of that CJR report, Wendy Lu, along with Lauren Appelbaum — Director of Communications at RespectAbility, and David D’Arcangelo, Director of the Massachusetts Office on Disability, who is legally blind and is passionate about promoting a better life for persons with disabilities.

As this population continues to become more visible and vital to our communities and workforce, our hope is that attendees to this session will leave better equipped to report on these individuals with even greater effectiveness and professionalism.

Moderated by John Voket — incoming NENPA President, Assoc Editor, The Newtown Bee (CT)

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Public Notice Redesign - giving them their due

Public Notice Redesign – giving them their due

 

Ed Henninger, Henninger Consulting


In this presentation, Ed Henninger offers ideas and approaches designed to give publishers the tools they need to bring added reader attention to public notices – in every issue. Ed recently received accolades from the Public Notices Resource Center for placing these ideas before publishers throughout the nation. These ideas are a breakthrough in our battle to retain public notices in newspapers.

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Saturday 3:45pm Sessions

Social Media Strategies for Small Media Organizations

Social media strategies for small media organizations

Panel discussion

Several young reporters share their tips and tools for using social media to build a brand, gather information and engage with readers. We’ll look at new tools for using Facebook and Facebook Live, Twitter and Instagram and how to measure results, all with a small staff. We’ll also be crowdsourcing and inviting audience members to submit their own questions. Presenters are: Stephanie Murray, UMass Journalism senior, who works for the State House News Service; Katie Bowler, UMass Journalism alum and reporter for the Somerville Journal; Aviva Luttrell, UMass Journalism alum and reporter MassLive, and Serena McMahon, UMass Journalism senior, social media coordinator for The Massachusetts Daily Collegian and former social media intern for MassLive.com, and Faith Gregory, a UMass Journalism senior who works for Amherst Media and is the newsletter editor for Amherst Wire.

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Reaching the "Fact-Resistant": How to engage partisan audiences through trust and transparency

Reaching the “fact-resistant”: How to engage partisan audiences through trust and transparency

Jane Elizabeth, American Press Institute

The partisan divide in America is real and growing. How can journalism try harder to reach politically entrenched, suspicious and fact-resistant audiences? We’ll talk about how brain science and recent research might be used to help engage those audiences in your journalism.

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Murder Ink 3 - Book launch and reading

Murder Ink 3 – book launch and reading

Join us for the premiere of Murder Ink 3 – Murder in a New England Newsroom. This is sure to be a lively session of readings from contributing journalists. Refreshments will be served.

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Meet with our Sponsors!

Venue >>

 

Boston Renaissance Waterfront Hotel
606 Congress Street
Boston, Massachusetts 02210

Make hotel reservations

Rooms are reserved. A group rate applies for NENPA events through February 9, 2018. Make your reservations before then!

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