2019 New England Newspaper Convention Program

The New England Newspaper Convention will be held February 15th and 16th in Boston, MA. The two-day convention is jam-packed with workshops, training sessions, seminars and panels that address the latest developments, opportunities and obstacles that newspaper professionals are confronting. Choose from a custom-crafted curriculum of dozens of sessions that focus on intriguing topics pertaining to news, advertising, circulation, operations and new technology.

Registration is now closed! For more information contact Christine Panek at c.panek@nenpa.com.

Let people know you are attending and feel free to live tweet during the event using the hashtag #NENewsConvention.

Venue >>

Boston Renaissance Waterfront Hotel
606 Congress Street
Boston, Massachusetts 02210

 

2019 Convention Schedule

For more information please contact Christine Panek at 781.281.7284 or c.panek@nenpa.com.

Friday 8:00am Coffee and Registration

Meet industry suppliers offering solutions, special offers and giveaways.

Friday 9:00am Opening Session

Keynote Speaker: Jason Rezaian

Keynote Speaker: Jason Rezaian 

Global Opinions Writer for The Washington Post and CNN Contributor. Author of the memoir “Prisoner”.
@jrezaian

Jason Rezaian served as Tehran bureau chief for the Washington Post and is now an opinion writer for the paper and contributor to CNN. He was taken into custody by Iranian authorities in 2014 and charged with espionage. He was detained at Evin Prison in Tehran served 544 days before his release was negotiated. He lives in Washington, DC, with his wife.

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Friday 10:30am Sessions and Panels

Social Selling

Social Selling

Tara Cleary, Tara Cleary Consulting
@taracleary
George Dratelis, eLearning Industry
@georgedratelis
Reinig Morris, Friends to Follow LLC
@ReinigM

As advertisers increasingly invest in social advertising. Learn strategies to gain back lost revenue, use social to drive circulation and how to find new advertisers through social media.

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Find Your Shark

Find Your Shark

Paul Pronovost, Cape Cod Media Group
@PaulPronovost 

When a fatal shark attack happened this summer at a local beach, the Cape Cod Times was ready. Find out how they maximized the moment with preparation that began years earlier. Not every market has sharks, but they do have the potential for big stories. Do you know what your shark is? Will you be ready when yours arrives? This session will discuss how to prepare through training, tools and expectations.

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Data to Drive Dollars

Data to Drive Dollars

Sammy Papert, Wormhole
@samiii

Leveraging the findings from the 2019 Pulse of America (POA) survey to sell more advertising, find more prospects and improve the overall conversation with customers. Attendees will learn about the shopping expectations of over 500 different categories, plus, receive copies of regional findings and a handout with several top recommendations.

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Engage Your Newspaper Audiences In New Ways

Engage Your Newspaper Audiences In New Ways

Moderator: Charles St. Amand, Boston Herald
@CharlesStAmand
Kevin Moran, The Berkshire Eagle
@iamberkshire
Sonya Vartabedian, North of Boston Media Group/The Eagle-Tribune
@sonyavart

Learn what community newspapers are doing to engage, retain and grow audience. A great session that reporters, editors, advertising representatives and publishers will find valuable.

Sponsored By

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Email Newsletter Analytics Explained

Email Newsletter Analytics Explained

Hong Qu, Shorenstein Center, Harvard Kennedy School

Email newsletters are a vital vehicle for news organizations to grow and retain audience. The Shorenstein Center at Harvard is conducting data science research to understand the dynamics of successful newsletters. We are collecting and analyzing hundreds of email newsletters to help newsrooms plan strategy, workflow, staffing and monetization. The Shorenstein Center has created an open source Email Benchmarking Tool that is a service for publishers to derive actionable insights from their newsletter performance analytics. Learn how benchmarking tools can help your newsroom!

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Friday 10:30am to 5pm One-On-One Photojournalism Sessions

One-On-One Private Sessions With Photojournalism Pulitzer Nominee Bob Holt (advanced sign up required)

One-On-One Private Sessions With Photojournalism Pulitzer Nominee Bob Holt (advanced sign up required)

Bob Holt, Bob Holt Consulting
@Bee3

Spend 30 minutes of one-on-one time with photojournalism expert Bob Holt. Bob will work with each newspaper in matters concerning photo editing, cropping and page presentation of the images. During this private session Bob will also cover the page layouts regarding the story, story separation and story emphasis driven by layout.

To schedule your private session contact Justina at j.lapham@nenpa.com (note advanced registration is required!). Sessions will be offered from 10:30am to 12:30pm and 1:30pm to 5:00pm. Please bring several copies of your publications and examples of your photo coverage of several events (not selects but the entire shoot of an event).

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Friday 12:30pm NEFAC Luncheon

New England First Amendment Coalition Luncheon

The New England First Amendment Awards Luncheon will honor Stephen Engelberg of ProPublica as well as New England journalists and watchdogs. Janet Wu of WCVB-Boston will emcee the event and proceeds will support the New England First Amendment Coalition’s journalism training programs and First Amendment education throughout the region.

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Friday 2:15pm Sessions and Panels

Facebook: Is It Your Friend Or Foe And How to Leverage It For Your Business

Facebook: Is It Your Friend Or Foe And How to Leverage It For Your Business

Shannon Kinney, Dream Local Digital
@Shannonkin

This presentation will discuss the size and scope of Facebook worldwide and the strategies to use to capture audiences, as well as, revenue opportunity on your own channels. We will also cover the changes to the Facebook algorithm, how they affect you and what actions you should take.

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50 Ideas In 50 Minutes

50 Ideas In 50 Minutes

Will Richmond, The Daily News
@Will_Richmond
Tim Schmitt, GateHouse Media | News & Interactive Division
@TMSGatehouse

Looking for a few story ideas you can start working on immediately? This session offers up creative ideas in a session that will be fast-paced. The presentation will include references to the original stories as well as some great techniques to help you execute these stories in any size newsroom.

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College Media Roundtable: How Can We Help?

College Media Roundtable: How Can We Help?

Moderator: Mike Donoghue, New England First Amendment Coalition
@FreepsMikeD
Lincoln McKie, Jr., Lincoln Associates
@buy_dell
Karen Bordeleau, New England First Amendment Coalition & Emerson College
@KarenBordeleau1
Elizabeth Ritvo, Esq, Brown Rudnick
Gregory V. Sullivan, Esq., Malloy & Sullivan
@gvsully

What are the key issues facing college journalists? Fighting with the administration over a story? Faculty members and others refusing to do interviews? Libel issues? Invasion of privacy questions? Getting pressure to take an accurate story off the website? Spending for sports? Private college refusing to turn over public records? Several top New England journalists will be present to help student journalists get over the hurdles they are facing. They will provide solutions for all those nagging questions that confront schools – public and private — across New England.

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Digital & Data Driven Audience

Digital & Data Driven Audience

Katie McQuaid Cote, New Hampshire Union Leader
@katiemcote
Trent Spiner, New Hampshire Union Leader
@TrentSpiner
Carlos Virgen,The Day
@carlosrvirgen

Executives from two New England newspaper share their tools, tricks and strategies for turning occasional digital users into loyal paying subscribers. Learn how to inspire a digital first and data-driven newsroom, and the latest in audience engagement tools and how to build and fill an audience funnel.

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Friday 3:45pm Sessions and Panels

Understanding The Local-Mobile Paradox: Building A Mobile Strategy

Understanding The Local-Mobile Paradox: Building A Mobile Strategy

Meg Heckman, Northeastern University School of Journalism
@meg_heckman
Local newspapers are the lifeblood of democracy and, despite years of challenging business conditions, continue to play crucial roles in the communities they cover. However, as our new research shows, many of these publications are failing to fully connect with fast-growing mobile audiences. This session will include an overview of our findings and tips on how local news organizations can more effectively leverage the mobile web ecosystem to build readership, generate revenue and fulfill their missions as watchdogs, storytellers and hubs of local commerce. We’ll leave ample time at the end for participants to share their successes and challenges in building a sustainable mobile strategy.

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Covering Gaming: What’s In The Cards?

Covering Gaming: What’s In The Cards?

Diana Goode, Connecticut Council on Problem Gambling
@CTGamb
Peter Goonan, The Republican/Mass Live

@wihbey
Brian Hallenback, The Day
@bjhallenbeck

Two reporters and the executive director of the Connecticut Council on Problem Gambling discuss the impact of gaming and casinos in particular. They’ll talk about the stories they’ve told and the ones that have yet to be told.

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Sponsored Content And Your Newspaper

Sponsored Content And Your Newspaper

Ernesto Burden, Newspapers of New England
@ernestoburden
Doug Most, Boston University
@dougmost
Moderator: Terry Williams, Keene Sentinel

Understanding how to define sponsored and native content, the role they play in content marketing, and how to differentiate sponsored content from old-school advertorial is vital is essential to developing campaigns that work. This session is a presentation on what works to drive ad dollars – and what should be avoided to ensure readers aren’t misled and the newspaper brand is protected. We’ll also talk about approaches to producing sponsored content – with internal teams or external vendors.”

Sponsored By

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Blow Up Your Newsroom: Brainstorm Your Way To A Better Newspaper

Blow Up Your Newsroom: Brainstorm Your Way To A Better Newspaper

Anne Karolyi, Republican-American
@annekarolyi
Tom Shattuck, Boston Herald
Trent Spiner, New Hampshire Union Leader
@TrentSpiner
Tom Zuppa, Lowell Sun
@tomzuppa

Join veteran editors who believe change is essential and productive for your newsroom. Learn (and happily steal) their ideas and jump into an interactive group brainstorming session to address your newsroom or story challenges. Learn how good work can happen under the toughest circumstances if you break free of “this is how we’ve always done it” or “this is how it used to be” and try new approaches tailored to your goals.

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Art Of The Interview

Art Of The Interview

Tom Farragher, The Boston Globe
@FarragherTom ‏
Courtney Lamdin, Milton (Vt) Independent
@clamdin
Moderator: Lincoln McKie Jr., Lincoln Associates
@buy_dell
Barbara Walsh, Pine Tree Watch
@BarbWalshAuthor

One of the most difficult pursuits in reporting is getting through to news sources and subjects and, when you do, getting them to agree to giving you time for an interview. This session will explore ways to overcome roadblocks that get in the way of contacting those you seek to interview, and ways to secure the interview when you do make contact. The session also will provide tips on how to conduct the most productive interviews: Choosing the best people to interview, milking the most from the interview, and asking questions that invite the most fruitful answers and information.

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Friday 5:00pm Awards Reception & Casino Night

Better Newspaper Competition Advertising Awards Celebration & Casino Night

Friday, February 15
5pm Cocktail Reception 
6pm Awards Presentation
5pm to 7pm Casino Open (sponsored by Advantage Newspaper Consultants)

Each year NENPA is proud to celebrate and honor truly extraordinary work through the Better Newspaper Competition. Entries are evaluated by the New England Newspaper & Press Association’s distinguished panel of judges. The results of the competition recognize the excellent revenue and audience building activities that are taking place throughout New England.

The New England Better Newspaper Competition is the largest and most comprehensive journalism recognition program in the region — NENPA member newspapers from Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont are invited to enter. Work published by daily, weekly and specialty newspapers during August 1, 2017 to July 31, 2018 were eligible for this competition.

Join us at the NENPA Cocktail Reception followed by the Awards Celebration to honor the Advertising Award finalists and winners! This year will also feature Casino Night – a fun way to celebrate with friends and colleagues.

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Friday 6:30pm Hall Of Fame Ceremony

New England Newspaper Hall Of Fame Ceremony

Friday, February 15
6:30pm Cocktail Reception
7pm Dinner and Ceremony

NENPA maintains a special place for newspaper professionals whose talent, hard work and exceptional accomplishments provide inspiration to all New England Journalists. More than 100 individuals have been singled out over the past 50 years as industry heroes that everyone who works at a newspaper can look up to while admiring their remarkable careers. Please join us to honor the newest inductees to the New England Newspaper Hall of Fame.

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Saturday 8:00am NENPA Annual Meeting

Saturday 8:00am Coffee and Registration

Meet industry suppliers offering solutions, special offers and giveaways.

Saturday 9:00am Sessions and Panels

How To Find, Train, Retain, And Motivate A Successful Digital Sales Staff

How To Find, Train, Retain, And Motivate A Successful Digital Sales Staff

Greg Swanson, ITZontarget
@itzswanson

This session focuses on recruiting, hiring and training (and retaining!) digital salespeople. We’ll also learn how to identify current print sales staff who can sell digital. Learn how to manage gently, inspect differently, and see dramatically better sales results.

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Alternative Story Formats: How To Shake Up Your Story

Alternative Story Formats: How To Shake Up Your Story

Tim Schmitt, GateHouse Media | News & Interactive Division
@TMSGatehouse

Alternative story formats have been shown to grab more readers’ attention, and allow readers to better retain information. This presentation gives an overview of how and when to use alternative story formats, and how you can better integrate them into your workflow.

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Running A Newsroom in a Post-Truth Era

Running A Newsroom in a Post-Truth Era

Dwayne Desaulniers, The Associated Press
@DwayneDD
Bill Kole, The Associated Press
@billkole
Paul Pronovost, Cape Cod Media Group
@PaulPronovost
Carlos Virgen, The Day (CT)

How have newsroom leaders shifted management and editorial strategies to respond to today’s challenges to the credibility and authenticity of our news production? Join this session to hear from newsroom leaders on their approach and solutions to this important and unprecedented challenge.

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Place The Visual First

Place The Visual First

Ed Henninger, Henninger Consulting

Focusing on how to make visuals work better in your design: Selection. Cropping and editing. Optical center. Cutting out with care. “Grip and grins.” Photo pages. Photos and type. Captions…and much more!

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Saturday 10:30am Sessions and Panels

Podcasting 101

Podcasting 101

Jason Kolnos, Cape Cod Times 
@JasonKolnosCCT
Eric Williams, Cape Cod Times
@capecast

Hear podcasting tips from folks who started from scratch, made a bunch of mistakes, learned a few lessons and somehow persevered. Join Jason Kolnos and Eric Williams from the Cape Cod Times who will discuss how they launched the “Cape Cod Fun Show” podcast, which was a finalist for a 2018 Editor & Publisher Eppy award. They will discuss high and low tech production methods as well as how to find a good topic for a recurring podcast. Have a few laughs and learn something new!

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Creating New Revenue Streams With Digital Marketing Services

Creating New Revenue Streams With Digital Marketing Services

Shannon Kinney, Dream Local Digital
@Shannonkin

In this presentation we will cover strategies for paths to success on all social media platforms, including sponsored content, whether you should manage your social media channels in house vs outsource, and where and how to take advantage of the revenue in digital marketing

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Strengthening Local News Through Collaborative Solutions Journalism

Strengthening Local News Through Collaborative Solutions Journalism

Anne Karolyi, Republican-American
@annekarolyi
Leah Todd, Solutions Journalism Network
@leahktodd
Anna Berry, New Hampshire Bar Association
Melanie Plenda, Granite State News Collaborative
@MelaniePlenda
Roger Carroll, Laconia Daily Sun
@NewsGuyRog
Kristen Nevious, Marlin Fitzwater Center for Communication at Franklin Pierce University
Eugene Sonn, The Reentry Project collaborative
@EugeneSonn

This workshop will cover what solutions journalism is, why it matters, and how it’s done, through the lens of ongoing collaborative solutions reporting projects. You will hear from editors building inroads with other local news organizations to cover issues that matter most to their market and region, with a focus not only on what’s wrong — but investigating what’s being done to address it.

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Newsroom Survival: When Violence Hits The Office

Newsroom Survival: When Violence Hits The Office

Moderator: Mike Donoghue, VT Press Association
Chief Gary Taylor, St Albans Police Department
Lieutenant Jason Wetherby, St Albans Police Department
@StAPoliceVT

An all-encompassing presentation about how you and your colleagues can remain safe by using 3 key points: 1) See something, say something, 2) Run, Hide, Right 3) Stop the bleed. You and your newsroom do not want to miss how to be prepared to confront certain dangerous situations, including active shooters and other threats.

Sponsored By

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Saturday 10:30am to 5pm One-On-One Design Sessions

One-On-One Private Sessions With Leading Design Consultant Ed Henninger (advanced sign up required)

One-On-One Private Sessions With Leading Design Consultant Ed Henninger (advanced sign up required)

Ed Henninger, Henninger Consulting

SO… if Ed Henninger is an expert on the design of community newspapers, how do you get him to do a design evaluation of your newspaper? All ya gotta do is ask.

It’s this easy: Bring two or three recent print issues with you the the New England Newspaper Convention on Saturday, February 16th and he’ll be happy to spend 20 minutes of one-on-one time with you reviewing the look of your paper.

During the session, Ed will offers his opinion on key design elements and approaches. Some of the items Ed will review:

  • The nameplate
  • Teasers
  • Headline fonts and usage
  • Text fonts and usage
  • Color
  • Design elements
  • Content placement
  • Ad placement
  • Pullouts
  • Design approach

To schedule your private session contact Justina at j.lapham@nenpa.com (note advanced registration is required!). Sessions will be offered from 10:30am to 12:30pm and 1:30pm to 5:00pm.

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Saturday 2:15pm Sessions and Panels

Year Of Photos In Review

Year Of Photos In Review

Robert C. Holt, III, Bob Holt Consulting
@Bee3

An open discussion and a group conversation of the challenges a working photojournalist faces on the street while covering assignments.

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Video: Beyond The Pivot

Video: Beyond The Pivot

Bob Sacha, Craig Newmark graduate School of Journalism at CUNY
@bobsacha 

Online video can’t be ignored. Globally, video traffic will be 82 percent of all web traffic (both business and consumer) by 2022, up from 75 percent in 2017. Each day people watch over a billion hours of video and generate billions of views on YouTube alone. (These numbers are upending the strategy of most media companies, including publishing as well as the TV and movie business.) But how can we grab some of those eyeballs? In this conversation we’ll look at some strategies, a lot of examples from organizations big and small, share some ways to think about what works online and explain why the famous pivot to video was doomed to failure. In the end you’ll have a better idea of how you can make video work for your organization.

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Trauma Journalism: Self-Care For Journalists

Trauma Journalism: Self-Care For Journalists 

Sarah Kess, Boston University College of Communication

Tips for Protecting Your Mental Health: Experts tell us that almost all journalists are exposed to traumatic-stress experiences at some point in their careers: reporters arrive with first responders at accident scenes, photo editors wade through graphic footage, and everyone scrolls through prevalent social media posts after shootings and mass disasters. It is more important than ever to acknowledge that these experiences can take a psychological toll. This session will explore how journalists can prioritize their mental health and well-being and will offer concrete tips on how to care for yourself after a difficult assignment.

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Geo-fencing And Geo-targeting Success

Geo-fencing And Geo-targeting Success

Tara Cleary, Tara Cleary Consulting
@taracleary
Greg Swanson, ITZontarget
@itzswanson

Definitions, go to market strategies, reporting examples, and case studies. This is the strongest customer retention tool since the ball and chain.

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Saturday 3:45pm Sessions and Panels

The Publishing Ecosystem & The Programmatic Video Ecosystem

The Publishing Ecosystem & The Programmatic Video Ecosystem

Elizabeth Casey, Teads
@LCasey22

Teads’ Liz Casey will dive into an overview of the publishing ecosystem and how publishers are innovating to drive monetization while respecting their readers. She will highlight how mobile has changed the game for advertising, and how publishers can work with partners to deliver engaging ads that engage, but do not disrupt. She will give specific examples of ad formats that connect and case studies of Teads and partners that have successfully navigated this challenging, yet exciting time in publishing.

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Engagement Across The Reader Journey

Engagement Across The Reader Journey

Jill Nicholson, Chartbeat
@tumbling_after

What kind of headline makes a visitor stop and read? What kind of language can cause people to drop off a page? Chartbeat will share research from across the web showing where, how, and why readers engage. We will cover the implications for audience growth and the future of news.

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Inside Publick Occurrences

Inside Publick Occurrences – how you can produce major, long-term projects

Heather Bellow, The Berkshire Eagle
@BE_HBELLOW
Keith Eddings, The Eagle-Tribune
@keith_eddings
Matthew Kauffman, the Hartford Courant
@MatthewKauffman
Larry Parnass, The Berkshire Eagle
@LarryParnass
Leah Willingham, Concord Monitor
@LeahMWillingham

More than ever, newsrooms are staking their futures on smart, in-depth stories. This panel gathers winners of NENPA’s prestigious “Publick Occurrences” reporting awards in 2018 to describe how they overcame challenges in producing major, long-term projects. Panelists will take listeners behind the scenes. Bring your questions for an engaging hour of shop talk.

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Privacy, Ad fraud, And The Problem With Facebook And Google's Single Sign On Services

Privacy, Ad fraud, And The Problem With Facebook And Google’s Single Sign On Services

Bill Densmore, Information Trust Exchange Governing Association
@infotrust_itega 
Greg Swanson, ITZontarget
@itzswanson

One post- GDPR reality—- Advertising practices that are fine for Amazon, Apple, Facebook, and Google may become illegal for publishers. It is time for you to join the Local Media Consortium, ITEGA, and Mozilla in the fight for your digital future.

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Saturday 6:00pm Awards Reception & Banquet

Better Newspaper Competition Journalism Awards Reception & Banquet

Saturday, February 16
6pm Cocktail Reception
7pm Awards Banquet

Each year NENPA is proud to celebrate and honor truly extraordinary work through the Better Newspaper Competition. Entries are evaluated by the New England Newspaper & Press Association’s distinguished panel of judges. The results of the competition recognize the excellent revenue and audience building activities that are taking place throughout New England.

The New England Better Newspaper Competition is the largest and most comprehensive journalism recognition program in the region — NENPA member newspapers from Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont are invited to enter. Work published by daily, weekly and specialty newspapers during August 1, 2017 to July 31, 2018 were eligible for this competition.

Join us at the NENPA Cocktail Reception followed by the Awards Celebration to honor the Journalism Award finalists and winners!

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