Personalized outreach, data drive newspapers to improved retention

By Alejandro Serrano, Bulletin Correspondent Mather Economics uses a data-driven churn analysis to help newspapers develop a targeted, effective and efficient retention strategy, according to Matthew Lulay,...

How to reach big audiences available on mobile devices

By Morgan Mapstone, Bulletin Correspondent Mobile forms of communication are not going away anytime soon. So Lee Little’s “Mobile landscape for publishers” presentation at the New England Newspaper...

Data offers powerful tools for local news storytelling

By Alex Eng, Bulletin Correspondent Data journalism is one way for local news organizations to publish deeper and more engaging investigative stories, according to Tyler Dukes, a...

Caution, not fear, should shape attitudes toward threats of libel suits

By Jacob Sauberman, Bulletin Correspondent ‘There is a culture out there … to put media outlets out of business. The best defense is good reporting.’ —Robert Bertsche, Lawyer Prince...

New Hall of Famers urge questioning of authority, persistence vs. adversity

By Bailey Knecht, Bulletin Correspondent As the six new members of the New England Newspaper Hall of Fame were inducted Friday, Feb. 24, they all espoused the...

NENPA convention’s opening highlights

Thales Teixeira gestures during his keynote speech at the opening session Friday, Feb. 24, of the New England Newspaper & Press Association's 2017 winter...

Hosting sponsored events is the art of a special deal

By Sophie Cannon, Bulletin Correspondent 'To sell these kinds of ideas, you've got to be thoughtful and creative. You've got to think what (companies) are trying to...

More ‘Murder’ in play for NENPA convention

By Sophie Cannon, Bulletin Correspondent Anyone who has worked in a newsroom any length of time has war stories they tell about memorable incidents there, and some...

Panel urges journalists to stand up to Trump, and for the First...

By Katherine Isbell, Bulletin Correspondent Panelists for the convention session on “The next four years and the press” were, from left, Carolyn Lumsden, Bill Ketter, Asma Khalid,...