Calendar Of Events

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Jan
21
Thu
NENPA U: How Newsrooms Can Get the Most Out of Their Digital Products
Jan 21 @ 2:00 pm – 3:00 pm
NENPA U: How Newsrooms Can Get the Most Out of Their Digital Products

NENPA U webinar presented by Online Media Campus. Free to NENPA members, contact Tara Cleary at t.cleary@nenpa.com for registration code.

In this webinar:
When it comes to evaluating what real-time analytics platform to use or what social media publishing tool, most newsrooms are at a loss on where to start. From vetting vendors to agreeing on key features to negotiating price, the process can be overwhelming. And even if you happen to choose the right product, how do you make sure you are getting the most out of the product, and that the company is being responsive enough to you as a customer. Penny Riordan understands all of these challenges because for five years she was on the corporate staff at GateHouse Media and helped build out the company’s suite of digital tools. Penny will offer you 10 practical tips on how to get the most out of the digital or SaaS products your newsroom uses.

About the presenter: 
Penny Riordan is an independent media consultant with expertise in audience engagement, analytics, social media best practices, and product management. She worked on the corporate staff at GateHouse and Gannett for 6 years working with newsrooms across the country on digital strategy. Before that, she worked at Patch.com and newspapers in Connecticut and Maryland. Penny is also an active member of the Online News Association and the local organizer for the Austin chapter.
Jan
28
Thu
NENPA U: Greg’s Top Three Revenue Ideas for 2021
Jan 28 @ 1:00 pm – 2:00 pm
NENPA U: Greg's Top Three Revenue Ideas for 2021

This free session is created especially for publishers, revenue officers, and ad directors.

Looking for some new online revenue ideas in 2021 that you can implement quickly for none or a small investment? If so, you must attend this NENPA U webinar on Thursday, January 28 at 1:00 pm ET.

Greg Swanson, a digital sales and management expert on media, will present his top three revenue ideas for 2021 that news organizations of any size can execute.

Greg is a media thought leader who consults with news organizations around the country and has raised industry standards for selling digital marketing. He has served as digital director of national media companies including Lee Enterprises. Clients and industry leaders nationwide have sought Greg’s deep expertise in online media and his penchant for bringing diverse and innovative ideas to the table.

Presented by NENPA University and Greg Swanson, Chief of Business Development / Founder ITZonTarget.