New England 2x2
What is a 2x2?
When you need your ad to get that second glance but don’t want to spend your entire advertising budget, New England 2x2 is exactly what you need. Reach New England readers by placing a 2-column by 2-inch ad in our participating newspapers. You can also target specific areas by choosing select regions.
How it works
You can place your ad once in the 99 participating newspapers throughout New England for one low cost. Your ad will run one time in each newspaper between Sunday and Saturday, reaching 2.8 million readers.
Ad size and design
Your ad will be a prominent 2 column by 2 inches. Because newspapers use different column widths, PASS and SAU, your ad must be created to fit both sizes. The actual PASS size is 3.792” x 2” and the SAU measures 4.25” by 2”. We require that camera-ready art is provided in a .pdf format via e-mail.
Your cost
The cost of an ad is $1250 per insertion. If you need to target a specific region of New England, regional pricing is available at $450 per region. Regional options are as follows:
| Region |
Circulation |
Cost |
| Northern (VT, NH, ME) |
409,146 |
$450 |
| Central (MA) |
302,453 |
$450 |
| Southern (CT, RI) |
406,538 |
$450 |
| Full Run (All network papers) |
1,118,137 |
$1250 |
When your ad will run
You can select the week of publication for the ad to appear, it is up to each individual newspaper as to the exact day of publication.
Payments and deadlines
All ads must be paid in advance, either by check or credit card. All ads are due in our office by Wednesday NOON prior to the week you wish to be published; availability is limited, please reserve early.
For more information, contact the NENPA office at 781-320-8050 or adnetworks@nenpa.com